Year: 2009

FacebookTwitterLinkedInGoogle+Email
RSS

Name Brands: Not Just for Consumers Anymore

Tuesday, December 22nd, 2009 by Partner Laurel Sutton, Catchword

Have you been watching 30 Rock lately? Or The Office? CSI:NY? Heroes? If so, you probably know about Cisco TelePresence, a high-end videoconferencing system that makes it seem as if everyone participating in a virtual meeting is actually in the same room. Cisco TelePresence is a B2B brand—at least, it started out as one when […]

Tags

,

Posted In

Partner Posts

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Speech-Crafting Lessons from the White House

Thursday, December 17th, 2009 by Chris

Regardless of where you fall on the political spectrum, it’s hard to deny that President Obama has brought powerful speech-giving back to the White House. Much of the credit goes to Obama himself. The award-winning author is heavily involved in the drafting of his speeches—and packs a punch with his delivery. It is also clear […]

Tags

Posted In

Writing We Love

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Design Trend for 2010: Purple

Tuesday, December 15th, 2009 by Todd

Calling trends is classic chicken-egg stuff: does a tendency only become a trend when one labels it so? The line is thin and grey enough that by the time most trends are “predicted,” they’re actually simply being reported. But the stakes are low here, so let’s play pundit. Over the years, I’ve gone through a […]

Tags

,

Posted In

Techy Designer

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

How to Write a Review of a Classical Concert You Didn’t Attend

Tuesday, December 8th, 2009 by Keven

Staying late at the office one Friday night, you take a casual look at the list of quarterly deliverables your boss is expecting from you. Produce a new 500-page microsite. Check. (Thanks, Content Bureau!) Update all marketing collateral with screen shots of a yet-to-be-built middleware platform. Check. (Thanks, summer intern!) Write a 400-word review of […]

Tags

Posted In

How to Write a Great…

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Writing Titles That Hook the Reader

Tuesday, December 1st, 2009 by Kate

Those first six or seven words on the cover can be the hardest part of writing! To make sure readers keep reading, we need snappy, ultra-compelling titles and sub-headlines that are also relevant, informative, and comply with corporate branding guidelines. Stuck in a rut? Here are some tips for getting out. . .

Tags

,

Posted In

Writing We Love

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

How to Write a Great Letter to Santa

Tuesday, November 24th, 2009 by Lisa Z.

Crafting a compelling direct appeal letter is all about timing, tone, and attention to detail. Take your basic Letter to Santa. Sure, you could crank it out on mom’s PC to show St. Nick how clever you are (and, therefore, worthy of his attention) by: Ramping your wish list up visually with your fave font, […]

Tags

Posted In

How to Write a Great…

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Death of a (pharma) salesperson?

Wednesday, November 18th, 2009 by Client Jeff Gaus, Prolifiq

Custom marketing materials make it easier for physicians to educate their patients about the Food & Drug Administration (FDA)-approved uses and benefits of the drugs they prescribe. However, some physicians believe that those who distribute these materials—the pharma reps—provide little value beyond giving out free samples, branded “swag,” and educational materials. In fact, their efforts […]

Tags

Posted In

Client Posts

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

The Very Best Style Guide Reference Books

Monday, November 16th, 2009 by Chris

If you’ve read the fabulous Grammar Queen’s post on creating a corporate style guide (and if you haven’t read it, do so right now), you know you must make some decisions about how your organization crosses the t’s and dots the i’s. However, you can’t possibly list every grammar or style rule in your own […]

Tags

Posted In

Writing We Love

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

How Do I Create a Corporate Style Guide?

Thursday, November 12th, 2009 by Lisa S.

Your Highness: I work in marketing at a midsized technology firm. My boss tells me we need a style guide. Yesterday. And I’m just the person to produce it. While I do some writing as part of my job, and I can put commas where they belong—OK, most of the time—I’m not a writer or […]

Tags

Posted In

Ask the Grammar Queen

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

A Passion for Prolixity

Tuesday, November 10th, 2009 by Alicia

Copywriters value clarity and concision. Short, pithy, unambiguous—that’s the way we like our verbiage. We count words and lop clauses. On our own time, though, maybe curled up in our favorite cozy chair with a nice steamy cup of tea and the latest issue of Puffball Gazetteer, or maybe catching up on email (even though […]

Tags

Posted In

Off Hours

Related posts