Year: 2010

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Santa’s Tweets

Friday, December 24th, 2010 by Bobbie

The latest celebrity to join the Twitterverse is none other than Santa himself. This year as he makes his flight around the globe, the Jolly Old Elf is taking time out to send tweets to all his followers who have made the nice list, giving weather reports, updates, and answers to your questions. Since Santa […]

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Off Hours

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Holiday Décor: A Mini Chicago Manual of Style

Tuesday, December 21st, 2010 by Chris

If a Christmas tree figures into your holiday décor, consider adding a bit of wordsmithing flavor to your ornament collection with a miniature Chicago Manual of Style guide. The creative folks at CMOS have crafted this downloadable teensy guide to adorn your tree (or Festivus pole, as the CMOS editors suggest), complete with miniscule text […]

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Beyond the Style Guide

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Never Go Shopping Without a List

Thursday, December 16th, 2010 by Partner Carol Broadbent & Lisa Busby, Crowded Ocean

… And never build a website without a list of content. At Crowded Ocean, we specialize in helping startups through their first year of marketing, so we like to give our startup clients a “to do” list to help build a content plan. That content must support their goals—whether that’s increasing inbound traffic, converting leads […]

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How to Write a Great Thank-You Note

Thursday, December 9th, 2010 by Lisa Z.

Writing a thank-you note has long been perceived as a chore, especially painful for children, who don’t understand that civilization just might fall apart without such social niceties. It can seem like a race to get to the part where you sign your name (with great flair and panache, of course). Phew, you think, one […]

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More Lab Coats, Less Tie-Dye! Branding in Academia

Tuesday, December 7th, 2010 by Alicia

My alma mater, Wesleyan University, is experiencing a branding identity crisis that’s way more amusing than the Gap logo flap (and way more substantive: private-school tuition is a heck of a lot bigger consumer decision than jeans and tees, after all). The alumni network is lapping it up. Rather than recap, I’ll let the principal […]

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Excuse Your Typos? No I Won’t, Actually

Tuesday, November 30th, 2010 by Chris

As our fingers fly across our smartphones, we’ve developed a shorthand way to dash off messages without spending too much time on the finer points of spelling and grammar. “C U later” and “gr8” substitute for actual language when we’re communicating via the small screen. Makes you wonder what the great writers would have done […]

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Dear Santa Redux

Friday, November 26th, 2010 by Lisa Z.

We all love our holiday traditions, be they Black Friday sales, polishing up the menorah, or, as in my household, trudging into the Bureau of Land Management forest up in the foothills to find the perfect tree, only to forget the tree-cutting permit and get the truck stuck in the icy mud. As dedicated traditionalists, […]

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How to Write a Great SEO Website

Tuesday, November 23rd, 2010 by Lauren

As we mentioned in a recent post, a little search engine optimization (SEO) goes a long way. Yet many smaller B2B companies pay little or no attention to writing for SEO. If you haven’t given much thought to search optimization in the past, you should. Even basic SEO copywriting can help your company rise to […]

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How to Write a Great Wiki

Monday, November 22nd, 2010 by Lucy S.

If your writers have ever written a wiki, they’ve probably done battle with the wiki editors. I’m convinced they post their objections gleefully. Writing wikis for a company or a product is particularly tricky—if your writers don’t tread carefully, they’ll likely get whapped with “This article is written like an advertisement. Please help rewrite this […]

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A Little SEO Goes a Long Way

Wednesday, November 17th, 2010 by Lauren

While doing research, I found myself perusing the websites of a number of B2B startups. Some sites were lovely, well written, and easy to navigate. Many weren’t. That didn’t surprise me. Some early stage startups aren’t ready to invest in a slick website and professional copywriting. But what did surprise me was how many startups […]

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