Month: September, 2010

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How to Write a Great Blog Post

Monday, September 27th, 2010 by Chris Kent

The trouble with writing blog posts is you need to unlearn some of the skills for creating polished written communication that have taken you years to hone. A sense of casualness, or a bit of an “I just dashed this off on my way to a meeting” mood, is what readers expect from blogs. Posts […]

is a member of the Content Bureau editorial team.

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Field Note #3: Put Your Content to the Test

Tuesday, September 21st, 2010 by Client Valerie Ashe, Regional Industry Marketing Manager, Autodesk

In previous posts, I wrote about aligning your content with field objectives. But while your sales team should be the voice of your customers, they can’t determine why your target audience might respond better to the nuances in one headline over another, or which images would best evoke the desired response from your campaigns. Likewise, […]

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What to Include in Your Q1 Marketing Budget? Part II

Friday, September 17th, 2010 by Stacy Crinks

In our last post, we asked a few of our clients in leading tech and financial services companies which assets they would insist on producing if their budgets were slashed. This week’s query:
What if you had a budget windfall? How would you direct that marketing spend?

runs the Content Bureau, @contentbureau.

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What to Include in Your Q1 Marketing Budget? Top Marketers Tell All.

Friday, September 10th, 2010 by Stacy Crinks

Fat budget, skinny budget: marketing managers in global tech and financial services firms reveal how they’d prioritize spending. Part I: skinny.

runs the Content Bureau, @contentbureau.

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The Truth About Marketing Writing

Friday, September 3rd, 2010 by Client David Ogden, former Manager of Marketing Writers, PeopleSoft

A veteran marketing writer and editor spills the beans on truth in marketing, truth in advertising, and what makes good copy in the non-profit vs. corporate world.

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