Year: 2012

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New Year’s Resolution: Be More Responsive

Wednesday, December 19th, 2012 by Todd Nocera

You may have heard 2012 referred to as the “year of the tablet.” Indeed, tablet sales are booming, and on pace to eclipse PC sales by 2015. Impressive, but let’s not forget that smartphone sales surpassed PC sales last year. And in 2013, it’s expected that mobile web search will surpass desktop web search. That […]

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Lessons Learned from Obama’s Fundraising Emails

Tuesday, December 11th, 2012 by Chris Kent

Email marketing campaigns live or die based on their ability to lure recipients into reading beyond the subject line—instead of hitting the delete key. In the wake of the election, President Obama’s digital analytics and email fundraising teams have revealed the tactics they used to convince fatigued campaign supporters not only to open emails, but […]

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Content Bureau Credits: to Share, or Not to Share?

Tuesday, December 4th, 2012 by Stacy Crinks

Surprise! You’ve just received an email saying that you have a credit with the Content Bureau. It’s a nice problem to have, n’est-ce pas? Except that you are now wracked by guilt. When you opened the PO for that project that went under budget, and for which you now have a credit, you were in […]

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Pictures Worth More Than a Thousand Words: Using Animated Video in Online Marketing Campaigns

Monday, November 26th, 2012 by Craig Smiskol

Today’s online marketing campaigns are often forced into the small smartphone viewing area, where everything that can be “above the fold” must be “above the fold.” The name of the game is still the same, however: Getting consumers’ attention and holding it long enough to create an impression that leads to action. Animated videos can […]

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No Words Required: When Iconography Works Better

Thursday, November 8th, 2012 by Ruth Burk

When is the last time you encountered a road sign with the words “Curvy Road Ahead”? More than likely, you saw a sign like this instead: This sign is highly effective. It’s clear the road ahead has twists and turns—and the squiggly arrow requires no translation. In the business world, iconography can be just as […]

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When TMI Is Absolutely, Perfectly, the Right Amount of Information

Wednesday, November 7th, 2012 by Stacy Crinks

On October 27-28, it was my great honor and pleasure to walk 39.3 miles in the Charlotte, N.C., Avon Walk for Breast Cancer. One might argue that I was a little too excited (nervous) about this activity in the weeks that led up to it, and told too many people that I would be walking. […]

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Sorry, No, That’s Not What You Mean At All

Friday, October 26th, 2012 by Lisa Stonestreet

Your Highness: I’m not much of a writer but, like so many of your loyal subjects, I have a job that often requires me to write. I want to be professional—and avoid embarrassing mistakes. I need an on-call editor. Or at least a cheat sheet. Please help! My dear Subject, Ah, English! Constantly changing, constantly […]

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The Creative Brief: Step #1 in Great Marketing Campaigns

Friday, October 12th, 2012 by Eric Wilinski

Work in marketing long enough and you’ll feel it: the pit in your stomach when you and your creative team start talking past each other. “The creative team isn’t giving us what we want,” you assert.  “Marketing doesn’t know what it wants,” the creative team counters. There’s an easy way to avoid this too-common marketing […]

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The Art of Blurbing

Tuesday, October 2nd, 2012 by Kate Spears

They’re everywhere. Book jackets, of course, and ads for movies—but also, unlikely places, such as cereal boxes and sides of buses. Twitter is essentially built on them. Yes, we are surrounded by blurbs—short (usually), glowing reviews or micro-stories lauding this, that, or the other. When flooded with this many “inputs,” as a tech-y friend of […]

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Managing a Massive, Multi-Asset Marcom Project? Be a Partner to Your Copywriting Agency for the Best Results

Wednesday, September 26th, 2012 by Allison Hayase

When clients hire the Content Bureau to manage their massive, multi-asset marcom projects, it’s their ongoing engagement that plays a key role in the project’s success. In this post, one of the Content Bureau’s beloved clients, Kerry Anne Rothe, Senior Manager of Communications at PayPal, shares tips for how clients should partner with their copywriting […]

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