Year: 2013

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B2B Website Best Practices, Part I: SEO

Friday, November 1st, 2013 by Stacy Crinks

In my recent post on how to survive long-haul projects, I promised to share some tips that I hope you’ll find useful as you’re creating or updating your company’s B2B website. (Pop quiz: which is harder, “going green” or completely revamping your corporate site? Just buy some divided trash cans, friends—one side for recyclables, one […]

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Make Me Laugh! The Power of Humor in Marketing Communications

Friday, October 4th, 2013 by Eric Wilinski

Laughter feels good—and in marketing, it can provide a kind of cognitive jolt. It not only gives marketers an opportunity to shift consumers’ attention to whatever it is they want to show or tell them, but also help them to remember it. As the father of a three-and-a-half-year-old boy (an age at which the “and […]

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Beyond the Style Guide, The Business of Copywriting

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The Secret to Being 100 Percent “In It” on Long-Haul Projects

Tuesday, October 1st, 2013 by Stacy Crinks

Oweeee. My entire body aches after doing the 39-mile Avon Walk this weekend. Day 1 (10 hours of walking through hilly San Francisco and Marin County) is particularly brutal. And yet, the whole experience—training, fundraising, thinking deep thoughts about how breast cancer continues to affect people that I love (and that they love), then actually […]

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Changing Seasons, Changing Playlists: Music to Inspire Marketing Communications Magic in the Months Ahead

Thursday, September 19th, 2013 by Keven Smith

Depending on where you live, it’s now either the end of summer, the prelude to the end of summer, or the buildup to the prelude to the end of summer. We hear the pitter-pat of little feet returning to school. We’ll soon see the changing of the leaves. We have a vague sense that it’s […]

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Off Hours

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Just Because It’s in the Dictionary Doesn’t Mean It’s a Word

Thursday, September 12th, 2013 by Chris Kent

Blame it on Miley Cyrus: Now even completely unhip people who aren’t tuned into urban culture know what “twerking” means, and this is probably not a good thing. (If you’re reading this and still don’t know about twerking, trust me, stay ignorant. Don’t look it up on Google. You’re welcome.) Mainstream media are discussing twerking, […]

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Tragedy Creates Transcendent Work Moments

Tuesday, August 27th, 2013 by Stacy Crinks

This post isn’t about marcom. It’s about the meaning of life. My friend’s 11-year-old son is having a 10-hour brain surgery today: August 27, 2013—an otherwise normal Tuesday—and I’m having a little trouble focusing on work. Maybe you are, now, too. When life throws us a hideous curveball, work can be a blessing. The blessing […]

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Five Tips from a PowerPoint Script Writer

Monday, August 19th, 2013 by Allison Hayase

PowerPoint slides provide visual support for the facts, figures, and messages that you want to impart to your target audience. But your script is what really helps to tell your story. Developing a compelling script for your PowerPoint presentation takes work and creativity, of course. If scriptwriting is not your strong suit, here are some […]

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Flip-Book vs. iPDF: Which Format Is Best for Your eBook?

Wednesday, August 7th, 2013 by Ruth Burk

You have great content to share, but don’t know whether to publish your eBook in interactive PDF (iPDF) or flip-book format? Consider the pros and cons of each: iPDF Pro As we shared in our recent post “The Beauty of an iPDF,” this format is interactive, sharable, content-rich, and visually compelling. iPDFs are great for […]

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Newsletter Writing 101: Answering the Crucial Questions

Monday, July 29th, 2013 by Lisa Stonestreet

So at the last staff meeting someone on your team—maybe your boss?—suggested putting out a newsletter. Great idea! Wait, um, you want me to manage it? Edit it? …Write it? [cue crickets chirping] Oh, sure. Of course I can. Yep. Can vs. Should: Three Questions Of course you can. That is, you’re a skilled professional […]

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Your Brand Is More Than You Might Think

Friday, July 26th, 2013 by Benjamin Lovejoy

A common mistake in branding is believing that the work you put into defining your brand—and the hours spent developing a logo, style, standards, and the look of marketing collateral, websites, and ads—is your brand. While it’s true all of these elements are critical to developing your brand’s presence, they do not add up to […]

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