Superior case study video interviews require equal parts planning and magic. Read these tips for making your customer video testimonials compelling.
We want to be our clients’ first-choice agency for producing great marketing content—and delivering great value. Read these tips for scoping work with the Content Bureau, so you can get the right work/price trade-offs on every project.
Apostrophe angst? Ask the Grammar Queen for help. In this post, she offers four simple steps to help you remember how to place your apostrophes properly.
Case studies are among the most versatile B2B marcom assets around. Read this post to learn how they can add value anywhere in your target buyer’s journey through the sales funnel.
It’s a depressing statistic: almost a quarter of Americans haven’t read a single book in the past year. But it’s not such a surprise. Between work, family, friends, and the omnipresent screens of 21st century life—laptops, smart phones, tablets—who has time to read books? Even among well-educated businesspeople, the tendency can be to read nonfiction, […]
Faced with trying to communicate a complex topic to your B2B customers? Read these tips to learn how to keep things simple, but engaging, so your audience will be inspired to learn more.
Does PPM design really matter? Absolutely. Read this post to learn the basics of good design for this vital document, plus a few other strategies to help make your PPM stand out.
One space or two after a period? We hope this post will set the record straight once for all!
Copy blocks are versatile B2B marketing essentials that can complement any wardrobe of assets. Learn the process for creating great copy blocks in this post.
Starting a new customer reference program? Refreshing your site’s portfolio of customer stories? Find out how a simple matrix can help ensure your case studies meet your marketing objectives.