Year: 2014

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How to Create a Great Customer Video, Part I: The Case Study Interview

Wednesday, November 12th, 2014 by Dan

Superior case study video interviews require equal parts planning and magic. Read these tips for making your customer video testimonials compelling.

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How to Write a Great…

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How to Get the Best Value From the Content Bureau

Tuesday, November 4th, 2014 by Stacy

We want to be our clients’ first-choice agency for producing great marketing content—and delivering great value. Read these tips for scoping work with the Content Bureau, so you can get the right work/price trade-offs on every project.

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The Business of Copywriting

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The Grammar Queen’s Guide to the Apostrophe and Its Uses

Tuesday, October 28th, 2014 by Lisa S.

Apostrophe angst? Ask the Grammar Queen for help. In this post, she offers four simple steps to help you remember how to place your apostrophes properly.

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Ask the Grammar Queen

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In Praise of Case Studies

Tuesday, October 21st, 2014 by Bobbie

Case studies are among the most versatile B2B marcom assets around. Read this post to learn how they can add value anywhere in your target buyer’s journey through the sales funnel.

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The Business of Copywriting

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Want to be better at business? Read more fiction.

Monday, October 13th, 2014 by Eric

It’s a depressing statistic: almost a quarter of Americans haven’t read a single book in the past year. But it’s not such a surprise. Between work, family, friends, and the omnipresent screens of 21st century life—laptops, smart phones, tablets—who has time to read books? Even among well-educated businesspeople, the tendency can be to read nonfiction, […]

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Off Hours, Writing We Love

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Brain Hurting Yet? How to Simplify Complex Content

Monday, October 6th, 2014 by Kate

Faced with trying to communicate a complex topic to your B2B customers? Read these tips to learn how to keep things simple, but engaging, so your audience will be inspired to learn more.

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Beyond the Style Guide

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Yes, PPM Design Really Matters

Monday, September 29th, 2014 by Lauren

Does PPM design really matter? Absolutely. Read this post to learn the basics of good design for this vital document, plus a few other strategies to help make your PPM stand out.

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Beyond the Style Guide

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This Is Your Final Warning: Only One Space After a Period

Tuesday, September 23rd, 2014 by Chris

One space or two after a period? We hope this post will set the record straight once for all!

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Beyond the Style Guide

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How to Write a Great Copy Block: An Essential Piece of Your B2B Marketing Wardrobe

Friday, September 12th, 2014 by Ruth

Copy blocks are versatile B2B marketing essentials that can complement any wardrobe of assets. Learn the process for creating great copy blocks in this post.

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Customer Reference Program Management: Using a Case Study Matrix to Secure More Strategic Stories

Wednesday, August 27th, 2014 by Stacy

Starting a new customer reference program? Refreshing your site’s portfolio of customer stories? Find out how a simple matrix can help ensure your case studies meet your marketing objectives.

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