Year: 2014

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What Is Big Data, and How Is It Shaping the Future of Marketing?

Monday, August 11th, 2014 by Eric

Sure, big data probably has been a bit overhyped. But it’s clear the big data trend is only moving forward, and many marketers are already generating real value from big data insights. Don’t get left behind.

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The Business of Copywriting

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Establishing Brand Guidelines: 5 Tips for Success

Monday, July 28th, 2014 by Benjamin

Brand guidelines help you control how your audience perceives your brand. Find out how to create a friendly guidebook that will help everyone who works with your brand to become passionate “brand ambassadors.”

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Techy Designer

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The Secret to Writing Better PPMs: Go Formal

Wednesday, July 9th, 2014 by Lauren

Writing a venture capital or private equity PPM? Embrace the formality of the process. Learn how doing so can help you create a better private placement memorandum and save you time.

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How to Write a Great…

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How to Create High-Impact Infographics

Wednesday, June 18th, 2014 by Ruth

Not sure when to use high-impact infographics to help convey your B2B marketing messages? Consider these three general applications.

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How to Write a Great…

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“Feeding the Machine”: Preparing Content for Your Marketing Automation System

Wednesday, June 11th, 2014 by Stacy

What should you feed your marketing automation system? High-quality content, of course. Read these content “meal planning” tips.

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Partner Posts

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Twitter Gets a Makeover: Meet Your New Web Profile

Tuesday, May 27th, 2014 by Todd

Twitter has completely revamped its web profile experience. Find out what to expect from this new format before you make the switch.

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Techy Designer

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What Is an eBook?

Monday, May 12th, 2014 by Stacy

eBooks are hot, hot, hot in B2B marketing right now. But what IS an eBook? The definition is broad, for sure. Here’s what we’ve seen, and what we think works best—from content to format.

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The Business of Copywriting

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Creating Responsive Email Templates (That Work on All Sorts of Devices)

Wednesday, May 7th, 2014 by Benjamin

Responsive design is on the rise. Rely on these guiding principles to craft responsive emails that will work well on a wide range of devices.

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Techy Designer

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Lessons on Coaching: Why “Punch It Up” Isn’t Constructive Criticism

Monday, April 21st, 2014 by Chris

Constructive feedback ensures better results when marketing collateral needs refinement. Consider these lessons on coaching the next time you feel the urge to tell a colleague to “Punch it up!”

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Beyond the Style Guide

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5 Tips for Creating B2B Data Sheets That Can Deliver on Their Mission

Tuesday, April 15th, 2014 by Jane

Data sheets are vital B2B marketing assets. To help ensure your data sheets deliver on their mission, read these five tips from the Content Bureau.

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Beyond the Style Guide

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