Year: 2017

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Vector or Raster = Huh?

Wednesday, March 22nd, 2017 by Michelle B.

You’ve received a request for a vector logo file from the Content Bureau’s graphic designer. If you’re confused about what that means, and about the difference between image file types, you’re not alone. Let’s chat about these two image file types—vector and raster—and discuss how each is used for various marketing collateral. Vector Files Vector […]

is a member of the Content Bureau design team.

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Techy Designer

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Be a Superstar Reviewer: Four Tips for Getting What You Want from Your Copywriter

Wednesday, March 15th, 2017 by Ruth Burk

All marketing managers want to get the most from their copywriting budgets. When you hire the Content Bureau, we’ll typically ask you to review up to three drafts of copy. Is there a right way to review B2B copy? Absolutely! For best results, make your feedback the following: Timely. Just like a box of cereal […]

is a member of the Content Bureau editorial team.

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How to Write a Great…, The Business of Copywriting

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Give It 20! Or, How to Jump-Start Any Project.

Tuesday, March 7th, 2017 by Lucy Anderton

February is the month where winter goes to die. Sparkling, soft snow has dwindled into gray crusty blobs, and weary people trudge through their days with little, personal clouds hovering overhead. Gone is that rush of energy delivered in New Year’s happy grasp. It takes all we have to finish that white paper, let alone […]

is a member of the Content Bureau editorial team.

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Beyond the Style Guide, How to Write a Great…

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How to Write an Award-Winning Tagline

Wednesday, February 15th, 2017 by Laurel Sutton

Part three of a three-part series. One of the most fun categories to judge at the 2016 LIA Awards was taglines (endlines). This was because—as we say in the naming biz—we had seven words rather than seven letters to play with and consider! The taglines we reviewed were mostly from advertising campaigns, both print and […]

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The Best Valentine’s Day Blog Posts of All Time

Tuesday, February 7th, 2017 by Stacy Crinks

As you might guess from looking at our website, or my stationery collection, or my closet—freakishly awash in red and pink, with a dash of metallic glitter—Valentine’s Day is my favorite holiday. This giant painting in my home office sets the tone for my entire life. If there is one word I would have tattooed […]

runs the Content Bureau, @contentbureau.

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Beyond the Style Guide

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