Year: 2017

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Choosing the Right Social Channel for Your Marketing Message

Tuesday, November 7th, 2017 by Eric

If your business makes products for people who drive to work, you don’t want to advertise on subways. Similarly, if you target seniors, you’d be foolish to post on social platforms used mostly by people under eighteen. It’s not always immediately clear which social platform is best for posting messages from your business, but it’s […]

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Three Tips for Turning Data Into Compelling Marketing Content

Wednesday, October 25th, 2017 by Ruth

Did you recently fund a customer survey? Or hire a firm to do primary research related to trending issues in your industry? Chances are, you’re looking at a plethora of data compiled into Excel spreadsheets, or summarized in charts, graphs, tables, and scores of PowerPoint slides. Yes, the data’s there—but it’s difficult to decipher and use […]

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Tips for Selecting and Working with Subject Matter Experts

Thursday, October 12th, 2017 by Lauren

It’s time to attract leads with another top-of-the-funnel gem. You need a compelling, thought-leadership-filled B2B ebook or white paper that people will leap to download. And that asset must enhance your brand and further your core message—which calls for more than a pretty cover, good landing page, and clickbait title. So, you look to your […]

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STYLE GUIDE THROWDOWN: CMS VS. AP . . . Or, Editors Amusing Themselves: A Play in 20 Acts

Tuesday, October 3rd, 2017 by Lisa S. and Chris

To: Content Bureau Editing Team From: Lisa S. Subject: Hyphenation joy Hi, all— I was poking around after renewing my subscription to The Chicago Manual of Style/geeking out on CMS 17, and found this handy cheat sheet. Enjoy! ________________________________________________ To: Content Bureau Editing Team From: Chris Subject: Blog post idea Hey, have we done a blog post with a fight […]

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How to Write Good: Using a Team Approach to Perfect Copy

Wednesday, September 27th, 2017 by Ruth

My son sent me this list the other day and it made me laugh. How to Write Good* The passive voice is to be avoided. Prepositions are not words to end sentences with. It is wrong to ever split an infinitive. Eschew ampersands & abbreviations, etc. Don’t be redundant; don’t use more words than necessary; […]

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Marketing in the Time of Chaos

Thursday, September 21st, 2017 by Laurel

Seriously, Nivea? The times, they are chaotic—to say the least. The importance of social media in our daily lives means that  public response to events of all kinds—political, artistic, market-based—is swift and loud. What does this mean for marketers and content creators? Recently, a client asked for my opinion on a marketing campaign they were […]

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Who Hires and Manages the Content Marketing Agency—Corporate Marketing or the Business Unit?

Thursday, August 31st, 2017 by Stacy

Like many creative services companies, the Content Bureau works with tech and financial services companies that have corporate marketing departments wielding lots of centralized control; and we also work with companies that are almost completely decentralized—where the individual business units can produce whatever marketing content they want. Which of these organizational structures leads to the […]

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Three Summer Activities to Keep You in the Game

Monday, August 7th, 2017 by Laurel

It’s August and officially the dog days of summer. Everyone is either leaving for vacation, on vacation, or just back from vacation, and nothing’s really getting done in the office. But instead of waiting till work shifts back into gear, here are three things you can do right now that will help you personally and professionally. […]

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Avoid the Pitfalls of Online Research for Stats and Surveys

Friday, July 21st, 2017 by Chris

With just a few keystrokes and clicks in Google, a world of research, statistics, and studies are available to bolster white papers, bylined articles, and blog posts. Unfortunately, the explosion of online content has made sourcing this research a needle-in-the-haystack exercise. Unless the stat you want to use is in a news article from a […]

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Earning Trust in a Post-Truth Age

Thursday, June 15th, 2017 by Eric

We used to say the truth was slippery. If we could never quite grasp it, still we believed it was out there somewhere, swimming the currents of events, perspective, and time. And as slippery as it might have been, getting at the truth mattered. These days, by contrast, truth is not only more difficult than […]

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