Author: Allison

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What Format Should We Use: Adobe InDesign or Microsoft PowerPoint?

Wednesday, April 5th, 2017 by Allison and Todd

  “In the end, we want a PDF—but should we create it in InDesign or PowerPoint?” It’s a question frequently asked around here, and the answer is always the same: “It depends.” When deciding on an asset format, we ask our clients to consider the following: Design sophistication: Do you want a beautiful, slick, professional […]

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Techy Designer

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How to Create a Partner-Facing PowerPoint Pitch Deck

Wednesday, August 24th, 2016 by Allison

To make it ultra easy for partners to sell your products, we suggest giving them a ready-to-use, co-branded sales deck. This asset includes logos from both of your companies, as well as customized information about how your products work together to benefit your target customers. Objective: Generate interest in your joint solution, and spark a […]

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The Five Most Useful Partner Marketing Assets

Thursday, July 28th, 2016 by Allison

Partner marketing is smart. Selling products through distributors allows you to reach many more customers, and grow your business exponentially. But partners need the right tools—different tools than those you’d share with your customers—to successfully sell your services and maintain the integrity of your brand. The Content Bureau has helped numerous clients develop core partner […]

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The Business of Copywriting

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How to Stretch Your Marketing Budget

Wednesday, June 8th, 2016 by Allison

We love to give our clients what they want, and sometimes that means coming up with creative ways to help them do more with a smaller budget. To help clients spend less, we’ve found ways to modify the asset format, change the approach (they do more work—we do less), or decrease the number of drafts […]

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Beyond the Style Guide, The Business of Copywriting

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Throwback Thursday: Five Tips from a PowerPoint Script Writer

Thursday, February 18th, 2016 by Allison

PowerPoint slides provide visual support for the facts, figures, and messages that you want to impart to your target audience. But your script is what really helps to tell your story. Developing a compelling script for your PowerPoint presentation takes work and creativity, of course. If scriptwriting is not your strong suit, here are some tips that […]

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Throwback Thursday

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Want to Tell a Visually Interesting Story in PowerPoint? (Try Our New Asset: Photorealistic PowerPoint)

Tuesday, March 10th, 2015 by Allison

No time or budget to create a compelling video for your pitch presentation? Our new asset, photorealistic PowerPoint, could help save the day.

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How to Write a Great…

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Tips for Coming in Under Budget on Your Marcom Projects

Tuesday, January 27th, 2015 by Allison

Some Content Bureau clients have a knack for coming in under budget on their marcom projects. Find out what four things they have in common.

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The Business of Copywriting

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Five Tips from a PowerPoint Script Writer

Monday, August 19th, 2013 by Allison

PowerPoint slides provide visual support for the facts, figures, and messages that you want to impart to your target audience. But your script is what really helps to tell your story. Developing a compelling script for your PowerPoint presentation takes work and creativity, of course. If scriptwriting is not your strong suit, here are some […]

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The Business of Copywriting

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Managing a Massive, Multi-Asset Marcom Project? Be a Partner to Your Copywriting Agency for the Best Results

Wednesday, September 26th, 2012 by Allison

When clients hire the Content Bureau to manage their massive, multi-asset marcom projects, it’s their ongoing engagement that plays a key role in the project’s success. In this post, one of the Content Bureau’s beloved clients, Kerry Anne Rothe, Senior Manager of Communications at PayPal, shares tips for how clients should partner with their copywriting […]

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Partner Posts

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Choosing a Graph That Best Suits Your Data

Wednesday, April 18th, 2012 by Allison

You have a mountain of valuable data—but how can you use it to convey a poignant message? The answer: a simple but powerful bar, line, or pie graph that will help your audience quickly understand the meaning of your data. Here are a few basic types of graphs: Bar graph A bar graph is used […]

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Beyond the Style Guide

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