Author: Benjamin

FacebookTwitterLinkedInGoogle+Email
RSS

Everything You Wanted to Know About Branding But Were Afraid to Ask

Thursday, February 4th, 2016 by Benjamin Lovejoy

Do you want to establish a brand for the first time? Or are you itching to refresh your old one? Perhaps your branding is no longer relevant because of company changes. Or the original brand was done on the cheap. Or maybe the initial product offering has simply changed. Whatever the reason, it’s natural for […]

is a member of the Content Bureau design team.

Tags

, ,

Posted In

Beyond the Style Guide

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Manage Your Brand Assets Like a Pro

Wednesday, January 21st, 2015 by Benjamin Lovejoy

What’s your approach to brand asset management? (Or do you even have one?) Read these tips for creating a set of brand assets and documents that will help to amplify your brand—and enhance the success of your marketing communications.

is a member of the Content Bureau design team.

Tags

, , ,

Posted In

Techy Designer

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Establishing Brand Guidelines: 5 Tips for Success

Monday, July 28th, 2014 by Benjamin Lovejoy

Brand guidelines help you control how your audience perceives your brand. Find out how to create a friendly guidebook that will help everyone who works with your brand to become passionate “brand ambassadors.”

is a member of the Content Bureau design team.

Tags

, , ,

Posted In

Techy Designer

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Creating Responsive Email Templates (That Work on All Sorts of Devices)

Wednesday, May 7th, 2014 by Benjamin Lovejoy

Responsive design is on the rise. Rely on these guiding principles to craft responsive emails that will work well on a wide range of devices.

is a member of the Content Bureau design team.

Tags

, ,

Posted In

Techy Designer

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Your Brand Is More Than You Might Think

Friday, July 26th, 2013 by Benjamin Lovejoy

A common mistake in branding is believing that the work you put into defining your brand—and the hours spent developing a logo, style, standards, and the look of marketing collateral, websites, and ads—is your brand. While it’s true all of these elements are critical to developing your brand’s presence, they do not add up to […]

is a member of the Content Bureau design team.

Tags

,

Posted In

Techy Designer

Related posts