Do you want to establish a brand for the first time? Or are you itching to refresh your old one? Perhaps your branding is no longer relevant because of company changes. Or the original brand was done on the cheap. Or maybe the initial product offering has simply changed. Whatever the reason, it’s natural for […]
What’s your approach to brand asset management? (Or do you even have one?) Read these tips for creating a set of brand assets and documents that will help to amplify your brand—and enhance the success of your marketing communications.
Brand guidelines help you control how your audience perceives your brand. Find out how to create a friendly guidebook that will help everyone who works with your brand to become passionate “brand ambassadors.”
Responsive design is on the rise. Rely on these guiding principles to craft responsive emails that will work well on a wide range of devices.
A common mistake in branding is believing that the work you put into defining your brand—and the hours spent developing a logo, style, standards, and the look of marketing collateral, websites, and ads—is your brand. While it’s true all of these elements are critical to developing your brand’s presence, they do not add up to […]