Author: Bobbie

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Throwback Thursday: It’s 3pm—Do You Know Where Your Copywriter Is?

Thursday, May 5th, 2016 by Bobbie

3pm Monday: I’m sitting in a coffee shop, working on a white paper, while my daughter has a guitar lesson. Sure, it’s great to have this kind of work flexibility, especially when you’ve got kids. But while I was tapping away and sipping my latté, it also hit me that hiring a copywriter, like me, […]

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Beyond the Style Guide, Throwback Thursday

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In Praise of Case Studies

Tuesday, October 21st, 2014 by Bobbie

Case studies are among the most versatile B2B marcom assets around. Read this post to learn how they can add value anywhere in your target buyer’s journey through the sales funnel.

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The Business of Copywriting

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It’s 3pm—Do You Know Where Your Copywriter Is?

Monday, June 13th, 2011 by Bobbie

3pm Monday: I’m sitting in a coffee shop, working on a white paper, while my daughter has a guitar lesson. Sure, it’s great to have this kind of work flexibility, especially when you’ve got kids. But while I was tapping away and sipping my latte it also hit me that hiring a copywriter, like me, […]

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The Business of Copywriting

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Santa’s Tweets

Friday, December 24th, 2010 by Bobbie

The latest celebrity to join the Twitterverse is none other than Santa himself. This year as he makes his flight around the globe, the Jolly Old Elf is taking time out to send tweets to all his followers who have made the nice list, giving weather reports, updates, and answers to your questions. Since Santa […]

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Off Hours

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Good Web Housekeeping

Tuesday, October 5th, 2010 by Bobbie

Most companies’ websites are a lot like closets. Everything’s dumped in them: data sheets, press releases, brochures, webcasts, and podcasts. Sure, a website is a great way to get your message out to your customers and prospects—the problem is that we leave all these assets out there in cyberspace and forget all about them. That’s why it’s critical to do a bit of tidying up every so often.

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Beyond the Style Guide

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The 60-Second Copy Lesson

Tuesday, August 3rd, 2010 by Bobbie

Back in the 90s, it was my voice that told you the Cellular One number you called was out of service. Sorry about that. I was a professional voiceover actor. You may have heard me on radio commercials for Spiegel, the San Francisco Ballet, Brita Water Filters, and Union Bank, and on computer games, including […]

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Beyond the Style Guide

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How to Conduct a Great Interview

Tuesday, June 1st, 2010 by Bobbie

Terry is the consummate interviewer. As marcomm professionals, I think we can all take a page from Terry’s book to help us conduct great interviews.

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How to Write a Great…

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