Author: Client

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How to Write a Great Private Placement Memorandum

Thursday, November 3rd, 2011 by Client Stephanie Carter, Marketing and Communications Partner, ABS Capital

Everyone in venture capital and private equity is familiar with private placement memorandums (PPMs)—perhaps all too familiar. Let’s face it: PPMs can be long, dry, and formulaic. They don’t have to be. At ABS Capital Partners, we aim to write PPMs that do more than just incorporate the necessary terms and conditions of a private […]

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Yin and Yang in Marketing Planning

Wednesday, October 12th, 2011 by Client Valerie Ashe, Sr. Manager, Americas Field Marketing, Autodesk

Practice and patience are required to get the most from yoga training—and when integrating sales feedback and processes into a marketing plan. The end result for committing fully to both: Healthier mind and body, and healthier sales and marketing results.

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Confessions of a Telecommuter: The Future of Work

Tuesday, July 12th, 2011 by Client Valerie Ashe, Sr. Manager, Americas Field Marketing, Autodesk

Are you telecommuting yet? Why not? Our intrepid field correspondent, Autodesk’s Valerie Ashe, reports on the perils and pleasures of bringing ALL your work home with you.

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The Need for Seed

Friday, May 27th, 2011 by Client Valerie Ashe, Sr. Manager, Americas Field Marketing, Autodesk

I chuckled when I read the “June To-Don’t List” in my June 2011 issue of Health magazine. Topping the list: growing your own food. The snippet explains, “We’re all for knowing where your eats come from, but it’s OK to let those who are good at growing things get their hands dirty if you’re better […]

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Take Your Show on the Road: Trade Show Success Secrets

Tuesday, March 8th, 2011 by Client Valerie Ashe, an industry marketing manager at Autodesk

Even in an economy of restricted travel and tightened expenses, the tried-and-true trade show is still a great way to initiate and build trusted relationships with long-term revenue-generating customers. Here are some battle-tested tips for wowing your audience at an industry event.

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Field Note #3: Put Your Content to the Test

Tuesday, September 21st, 2010 by Client Valerie Ashe, Regional Industry Marketing Manager, Autodesk

In previous posts, I wrote about aligning your content with field objectives. But while your sales team should be the voice of your customers, they can’t determine why your target audience might respond better to the nuances in one headline over another, or which images would best evoke the desired response from your campaigns. Likewise, […]

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The Truth About Marketing Writing

Friday, September 3rd, 2010 by Client David Ogden, former Manager of Marketing Writers, PeopleSoft

A veteran marketing writer and editor spills the beans on truth in marketing, truth in advertising, and what makes good copy in the non-profit vs. corporate world.

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Field Note #2: What We Really Want From Marcom

Tuesday, June 15th, 2010 by Client Valerie Ashe, Regional Industry Marketing Manager, Autodesk

What does the field marketing team really want from great marcomm? Compelling offers that can help hook prospective customers.

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Field Note #1: The New Sales Funnel

Friday, April 2nd, 2010 by Client Valerie Ashe, Regional Industry Marketing Manager, Autodesk

Sometimes I’m alarmed by how much business terminology, particularly in sales and marketing, borrows from the brutal lexicon of warfare: words such as strategy, tactics, campaign, and force (as in sales force) each hearken back to Sun Tzu’s The Art of War. The field refers to a battleground, where troops use tactics to attack the […]

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Death of a (pharma) salesperson?

Wednesday, November 18th, 2009 by Client Jeff Gaus, Prolifiq

Custom marketing materials make it easier for physicians to educate their patients about the Food & Drug Administration (FDA)-approved uses and benefits of the drugs they prescribe. However, some physicians believe that those who distribute these materials—the pharma reps—provide little value beyond giving out free samples, branded “swag,” and educational materials. In fact, their efforts […]

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