Author: Dan

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Throwback Thursday—How to Create a Great Customer Video, Part I: The Case Study Interview

Thursday, July 7th, 2016 by Dan

Compelling customer video testimonials are an important part of any modern marketing campaign. Yet superior case study video interviews require equal parts planning and magic. In a YouTube world, how do you capture the best customer sound bites on camera? Before I learned to interview customers on camera, I hired experts. I watched and learned. After working […]

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How to Create a Great Customer Video, Part I: The Case Study Interview

Wednesday, November 12th, 2014 by Dan

Superior case study video interviews require equal parts planning and magic. Read these tips for making your customer video testimonials compelling.

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