Author: Dave

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Words to Watch: The Stocking-Size Style Guide

Thursday, December 22nd, 2016 by David Hayward

We love creating editorial style guides and brand guidelines because they can help a company to produce more effective content for years. These references can be especially helpful for people in your organization who produce content but don’t count writing as a core skill. But not all companies want or need a comprehensive new guide. […]

is a member of the Content Bureau editorial team.

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How to Write a Great…, The Business of Copywriting

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Edit Like Nobody’s Watching: What I Learned from the Wrong Editing Tool

Thursday, June 2nd, 2016 by David Hayward

One of my ongoing projects is editing a series of articles, each written by one author but incorporating feedback from several teams. Instead of the conventional email-and-Word approach, we set out to use a cloud-based collaboration tool built for speed and simplicity. The tool would let us avoid endless email chains, conflicting sets of feedback, […]

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Beyond the Style Guide

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