Data sheets are vital B2B marketing assets. To help ensure your data sheets deliver on their mission, read these five tips from the Content Bureau.
The 2012 print edition of The Associated Press Stylebook has been published. This news may have passed with little fanfare outside the world of publishing and editing but it’s a cause for rejoicing among some of us here at the Content Bureau. The AP Stylebook is nothing less than the bible of editorial resources. You […]
Thanksgiving is a time for traditions, including new ones.
When tech pioneer and Apple Inc. co-founder Steve Jobs died this week after a long fight with cancer, the marketing community lost a role model. Veteran marketing pro John Ellett, writing for Forbes, reflects on the legacy that Apple’s “unofficial” CMO leaves marketing pros. John Ellet on Steve Jobs’ Legacy for Marketers
Andy Rooney knows how to get a message across to millions of people. Like a brown paper bag, his delivery style is plain and simple, but highly effective. On Sunday, October 2, the 92-year-old Mr. Rooney will retire after 70 years of working in journalism and more than 30 years of delivering commentaries and essays […]
It has been 10 years since the 9/11 terrorist attacks. While memories last long, the attack’s impact on our language has been surprisingly ephemeral. Linguist Geoff Nunberg reflects on how 9/11 dramatically changed our world, but not our vocabulary, on NPR’s Fresh Air: Linguist Geoff Nunberg on 9/11 Language Legacy
Many marcomm professionals will feel compelled to grab the latest business gospel as vacation reading this summer. But as passionate, creative thinkers, they also should consider dropping a few of these titles into their beach bags.
A cross-country move forced the author to cull her bookshelves–but after “spring cleaning” she still had 2,000 pounds of books on the moving van. Some old favorites have made the X-C trip with her before.
There’s meaningless jargon–and there’s jargon that serves a purpose. What’s the distinction?