Author: Jane

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5 Tips for Creating B2B Data Sheets That Can Deliver on Their Mission

Tuesday, April 15th, 2014 by Jane

Data sheets are vital B2B marketing assets. To help ensure your data sheets deliver on their mission, read these five tips from the Content Bureau.

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Substance Over Style

Monday, June 4th, 2012 by Jane

The 2012 print edition of The Associated Press Stylebook has been published. This news may have passed with little fanfare outside the world of publishing and editing but it’s a cause for rejoicing among some of us here at the Content Bureau. The AP Stylebook is nothing less than the bible of editorial resources. You […]

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Giving Thanks for New Traditions

Wednesday, November 23rd, 2011 by Jane

Thanksgiving is a time for traditions, including new ones.

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Off Hours

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Steve Jobs Planted Seeds for Great Marketing at Apple Inc.

Friday, October 7th, 2011 by Jane

When tech pioneer and Apple Inc. co-founder Steve Jobs died this week after a long fight with cancer, the marketing community lost a role model. Veteran marketing pro John Ellett, writing for Forbes, reflects on the legacy that Apple’s “unofficial” CMO leaves marketing pros. John Ellet on Steve Jobs’ Legacy for Marketers    

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Thanks, Mr. Rooney, for 70 Years of Great Communication

Friday, September 30th, 2011 by Jane

Andy Rooney knows how to get a message across to millions of people. Like a brown paper bag, his delivery style is plain and simple, but highly effective. On Sunday, October 2, the 92-year-old Mr. Rooney will retire after 70 years of working in journalism and more than 30 years of delivering commentaries and essays […]

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9/11: No Language Legacy? NPR Commentary

Sunday, September 11th, 2011 by Jane

It has been 10 years since the 9/11 terrorist attacks. While memories last long, the attack’s impact on our language has been surprisingly ephemeral. Linguist Geoff Nunberg reflects on how 9/11 dramatically changed our world, but not our vocabulary, on NPR’s Fresh Air: Linguist Geoff Nunberg on 9/11 Language Legacy

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Summer Reads for Marcom Pros

Thursday, July 21st, 2011 by Jane

Many marcomm professionals will feel compelled to grab the latest business gospel as vacation reading this summer. But as passionate, creative thinkers, they also should consider dropping a few of these titles into their beach bags.

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Bookshelf Spring Cleaning Or: 2,000 Pounds of Keepers

Tuesday, April 26th, 2011 by Jane

A cross-country move forced the author to cull her bookshelves–but after “spring cleaning” she still had 2,000 pounds of books on the moving van. Some old favorites have made the X-C trip with her before.

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A Place for Jargon—and Jargon in its Place

Wednesday, May 5th, 2010 by Jane

There’s meaningless jargon–and there’s jargon that serves a purpose. What’s the distinction?

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