Author: Kate

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5 Things Content Marketers Can Learn from Prince

Tuesday, May 10th, 2016 by Kate

The beautiful Purple One is, sadly, gone. His most enduring legacy will be his virtuoso guitar playing followed by fabulous showmanship in a killer wardrobe. But there are other ways Prince left his mark, and content marketers could learn a thing or two from him in our own work. Stories and visual prose are more […]

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Beyond the Style Guide

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Throwback Thursday: Brain Hurting Yet? How to Simplify Complex Content

Thursday, March 17th, 2016 by Kate

One of the rewards of supporting our super-smart clients is that we at the Content Bureau learn about all sorts of interesting, albeit complex, products and solutions. In the last couple of months alone, we have delved into the intricacies of adverse signal detection solutions in pharmaceuticals, and taken up the challenge of illustrating integrated enterprise resource […]

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Brain Hurting Yet? How to Simplify Complex Content

Monday, October 6th, 2014 by Kate

Faced with trying to communicate a complex topic to your B2B customers? Read these tips to learn how to keep things simple, but engaging, so your audience will be inspired to learn more.

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Be Strategic: Tips for Marketers on the Job Hunt

Monday, April 1st, 2013 by Kate

It’s spring, the season of new beginnings. And with the economy and employment picture also exhibiting signs of renewal, many marketers’ thoughts are now turning to finding a new job or upgrading their current position. If you’re among them, and haven’t run the job search gauntlet for a while, keep the following tips in mind before shooting […]

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The Art of Blurbing

Tuesday, October 2nd, 2012 by Kate

They’re everywhere. Book jackets, of course, and ads for movies—but also, unlikely places, such as cereal boxes and sides of buses. Twitter is essentially built on them. Yes, we are surrounded by blurbs—short (usually), glowing reviews or micro-stories lauding this, that, or the other. When flooded with this many “inputs,” as a tech-y friend of […]

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Commenting on a Corporate Blog: Making Your Digital Two Cents Count

Thursday, September 8th, 2011 by Kate

Commenting on corporate blogs is easy. Writing constructive and accurate posts? That’s more complicated. But the reward for taking a thoughtful approach to commenting will be words you’ll be glad to see live on in digital eternity …

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Writing Titles That Hook the Reader

Tuesday, December 1st, 2009 by Kate

Those first six or seven words on the cover can be the hardest part of writing! To make sure readers keep reading, we need snappy, ultra-compelling titles and sub-headlines that are also relevant, informative, and comply with corporate branding guidelines. Stuck in a rut? Here are some tips for getting out. . .

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Writing We Love

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