Author: Keven

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Changing Seasons, Changing Playlists: Music to Inspire Marketing Communications Magic in the Months Ahead

Thursday, September 19th, 2013 by Keven Smith

Depending on where you live, it’s now either the end of summer, the prelude to the end of summer, or the buildup to the prelude to the end of summer. We hear the pitter-pat of little feet returning to school. We’ll soon see the changing of the leaves. We have a vague sense that it’s […]

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Do You Suffer from Vacatiopathy?

Thursday, July 18th, 2013 by Keven Smith

I realize I’ve contributed several tongue-in-cheek posts (like this) to the Content Bureau’s blog over the years. But for the next few minutes, I want to be serious. I’m writing today about a problem that affects millions of overachieving Americans. It’s a problem called vacatiopathy. To put it plainly, we don’t know how to vacation. […]

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The Sweet Rewards of Throwing Your Customers a Little Sugar

Thursday, May 30th, 2013 by Keven Smith

Earlier this month, the big night finally arrived. My eight-year-old daughter Mila, a budding ballerina, made her latest stage appearance. The show was a ballet version of The Wizard of Oz. Mila and her cohorts from Friday morning ballet class played the field mice who rescue the unconscious Cowardly Lion from the deadly poppy field. […]

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Candy Heart Wisdom for B2B Marketers

Wednesday, February 13th, 2013 by Keven Smith

The other night, I tore open a bag of candy “message” hearts. Actually, two bags, because I bought some of the jumbo-sized ones, too. Studying the mix of pastel hearts scattered on my table, I realized that these traditional Valentine’s Day treats can offer B2B marketers some important lessons. (Admittedly, not much—but they’re a heck […]

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Not Just Another Happy New Year Post

Thursday, January 17th, 2013 by Keven Smith

How long have I got to wish you a Happy New Year? I can recall a Seinfeld episode in which Elaine complained that someone had wished her a Happy New Year in February. Since I’m writing this in mid-January, I hope I’m safe. But does the world even need another Happy New Year message at […]

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If We’re Really Grown-Ups, Then Why Do We Start Working Harder in September?

Friday, September 21st, 2012 by Keven Smith

I just received an unintentionally hilarious piece of mail. It’s a letter from one of my many credit card providers, telling me I’m “approved” for a free 2013 appointment book and pocket organizer set. I am to pay just $4.95 for shipping and handling. It was a nice gesture, and I should probably reciprocate by […]

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To Kindle or Not to Kindle?

Wednesday, June 13th, 2012 by Keven Smith

I liked the concept right from the start: Buy books in seconds. Download books in seconds. Carry books with you – weightlessly—wherever you go. There’s no getting around it: the Kindle is hot. It’s the world’s largest bookstore, but without the need to herd two little kids across a dangerous parking lot. And did you […]

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How to Make Leap Day Last All Year

Tuesday, February 28th, 2012 by Keven Smith

Happy Leap Day! As you’ve noticed, Leap Day happens but once every four years. It’s an “extra” day—a day we may very well forget until it’s nearly upon us. And when it arrives, it seems to throw off the rhythm of the week, and the month. Most of us are commemorating this special day by […]

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Four Simple New Year’s Resolutions for Marcomers

Wednesday, January 18th, 2012 by Keven Smith

Blech. It’s already late-mid-January and you still haven’t made a New Year’s resolution. I think I know why: if you’re older than, say, 25, it’s probably impossible to think of a single personal flaw you haven’t already overcome by way of a previous New Year’s resolution. But if you work in marcom, you can always […]

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Five Ways to Triple Holiday Stress

Friday, December 9th, 2011 by Keven Smith

Ah, the holidays. Family. Friends. High spirits. Wassailing. I could spend hours waxing nostalgic about snowy driveways and the clip-clop of hooves, but then I’d only be ignoring the jittery, strung-out elephant in the room: stress. Hard as it may be to believe, some folks actually find the holidays stressful. Now, it would be all […]

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