Being a writer is not something one can just turn off at 5 p.m. It’s an all-encompassing desire to analyze and edit all the verbiage one encounters in daily life.
Author Archive: Keven
How to Write a More Readable Marcomm Asset
When we’re aiming for highly readable text, we should use words with fewer syllables and write sentences that don’t ramble. Here’s how to follow the stats to top readability.
How to Write a Review of a Classical Concert You Didn’t Attend
Staying late at the office one Friday night, you take a casual look at the list of quarterly deliverables your boss is expecting from you. Produce a new 500-page microsite. Check. (Thanks, Content Bureau!) Update all marketing collateral with screen shots of a yet-to-be-built middleware platform. Check. (Thanks, summer intern!) Write a 400-word review of [...]
