Author: Lisa S.

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Don’t Fear the Editor: An Expert Support Team in One Professional

Tuesday, May 30th, 2017 by Lisa S.

You’re a marketing expert, not a writer. In any case, whatever your job title, odds are good that you don’t exactly look forward to handing your writing over to an editor. Maybe it’s the memory of a particular red-pen-wielding third-grade teacher, or a particularly embarrassing typo in an important presentation. Or maybe you’re just a […]

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Copy Blocks: Really, What Can’t They Do?

Tuesday, December 13th, 2016 by Lisa S.

At the Content Bureau, we produce a lot of marketing assets. A few are crucial but short-lived one-offs, for events or other special occasions. Most—like web copy, case studies, and infographics—are designed to serve your business for much longer, in a variety of situations. And then there are copy blocks. As the name implies, they’re […]

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The Business of Copywriting

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That would be fantastic!! Or: Why our emails have become so effusive

Thursday, October 20th, 2016 by Lisa S.

It starts innocently enough:           Thanks so much for sending.           I’d love to set up a call for later this week!           Wow—that would be great! But then we find ourselves writing lines like this:           I’m really […]

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How to Create a Co-Branded Case Study

Tuesday, September 6th, 2016 by Lisa S.

You’d love your partners to put their all into marketing your shared offering, but the truth is that they’re as busy as you are. Add to that the possibility that they’re less than well equipped to produce professional marketing collateral—and your path is clear. To help partners sell your products, we suggest creating co-branded case […]

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The Grammar Queen’s Guide to Capitalization

Wednesday, April 20th, 2016 by Lisa S.

  Your Highness:  I must confess a shortcoming. Sometimes I’m not sure when to capitalize words. OK, some words. The important ones, like my Boss’s Job Title (boss’s job title?). And the smaller ones in headlines. The more examples that come to mind, the more confused I get. Please help.   My dear Subject, Never […]

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You Damn Kids Get Offa My Lawn: In Defense of Persnicketiness

Wednesday, January 7th, 2015 by Lisa S.

Should you use spaces around a slash mark … or not? Well, the winds of change are blowing on this style item and the answer might surprise you, as this blog post explains.

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The Grammar Queen’s Guide to the Apostrophe and Its Uses

Tuesday, October 28th, 2014 by Lisa S.

Apostrophe angst? Ask the Grammar Queen for help. In this post, she offers four simple steps to help you remember how to place your apostrophes properly.

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Forget the Shovel: Four Secrets of Strong Content

Wednesday, March 26th, 2014 by Lisa S.

Do we have content for the data sheet? Could you recommend a good content provider? We post new content every day! Sometimes, at the end of a long week, talk like this can make my cynicism flare. How dare they devalue the hard work that writers do, or demean the power of language! Words are […]

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Newsletter Writing 101: Answering the Crucial Questions

Monday, July 29th, 2013 by Lisa S.

So at the last staff meeting someone on your team—maybe your boss?—suggested putting out a newsletter. Great idea! Wait, um, you want me to manage it? Edit it? …Write it? [cue crickets chirping] Oh, sure. Of course I can. Yep. Can vs. Should: Three Questions Of course you can. That is, you’re a skilled professional […]

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Unsuckit.com: Jargon Therapy at Your Fingertips

Tuesday, June 4th, 2013 by Lisa S.

Ah, jargon. The business writer’s bane. (And, let’s be honest here, very occasionally the business writer’s savior. It’s late. You’re on deadline. You need to shoehorn a 50-word description into a 30-word elevator pitch. It happens. But we aspire to better things.) If you’ve ever struggled with the lure of business/marcom/tech jargon—or laughed at its […]

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