Author: Lisa Z.

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Gifts for an English Buff

Friday, December 16th, 2011 by Lisa Zuniga

English buffs are a breed apart from just plain readers. True lovers of language relish wordplay. They’ve alienated all but the most accomplished Scrabble players from their circle of friends. Finding a typo in a bestseller (misspelled words in newspapers constitute child’s play for these grammar goons) leaves them feeling both superior and a little […]

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Off Hours

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Uh-Oh, My 13-Year-Old Has a Facebook!–Parental Controls and Social Networking

Wednesday, February 16th, 2011 by Lisa Zuniga

The first thing to know about Facebook (FB) is that most FB thirteen-year-olds are actually eleven or ten … even nine (especially if they’re child number three and no one is paying attention anymore). Getting a FB page is a bonafide rite of passage, complete with celebratory input (no gifts, please) from far-flung relatives. “Welcome […]

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The Business of Copywriting

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How to Write a Great Thank-You Note

Thursday, December 9th, 2010 by Lisa Zuniga

Writing a thank-you note has long been perceived as a chore, especially painful for children, who don’t understand that civilization just might fall apart without such social niceties. It can seem like a race to get to the part where you sign your name (with great flair and panache, of course). Phew, you think, one […]

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Dear Santa Redux

Friday, November 26th, 2010 by Lisa Zuniga

We all love our holiday traditions, be they Black Friday sales, polishing up the menorah, or, as in my household, trudging into the Bureau of Land Management forest up in the foothills to find the perfect tree, only to forget the tree-cutting permit and get the truck stuck in the icy mud. As dedicated traditionalists, […]

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How to Write a Great Letter to Santa

Tuesday, November 24th, 2009 by Lisa Zuniga

Crafting a compelling direct appeal letter is all about timing, tone, and attention to detail. Take your basic Letter to Santa. Sure, you could crank it out on mom’s PC to show St. Nick how clever you are (and, therefore, worthy of his attention) by: Ramping your wish list up visually with your fave font, […]

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