Author: Lucy A.

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Give It 20! Or, How to Jump-Start Any Project.

Tuesday, March 7th, 2017 by Lucy Anderton

February is the month where winter goes to die. Sparkling, soft snow has dwindled into gray, crusty blobs, and weary people trudge through their days with little, personal clouds hovering overhead. Gone is that rush of energy delivered in New Year’s happy grasp. It takes all we have to finish that white paper, let alone […]

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Grab and Woo: Sparking a Love Affair with Marketing Email

Thursday, July 25th, 2013 by Lucy Anderton

Each morning, like so many of you, I dynamite the coffee dam and load up the inbox. And as I take my daily walk down Inbox Avenue, I inevitably encounter a congregation of marketing emails, all vying for my attention. But it’s the rare bird whose feathers entice me to flutter up to the “open” […]

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