Author: Lucy A.

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Distance Makes the Writer Grow Fonder of Editors—Or, Bringing It Home with the TZ Advantage

Wednesday, April 12th, 2017 by Lucy A.

For millennia, members of families—blood and work—lived mostly in the same area and were impacted considerably when one of their own struck out for distant pastures. But now that we’ve become wedged in the ethereal arms of technology, distance is a snap to negotiate. Electronic devices make it almost too convenient to move all forms […]

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Beyond the Style Guide, The Business of Copywriting

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Give It 20! Or, How to Jump-Start Any Project.

Tuesday, March 7th, 2017 by Lucy A.

February is the month where winter goes to die. Sparkling, soft snow has dwindled into gray, crusty blobs, and weary people trudge through their days with little, personal clouds hovering overhead. Gone is that rush of energy delivered in New Year’s happy grasp. It takes all we have to finish that white paper, let alone […]

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Beyond the Style Guide, How to Write a Great…

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Grab and Woo: Sparking a Love Affair with Marketing Email

Thursday, July 25th, 2013 by Lucy A.

Each morning, like so many of you, I dynamite the coffee dam and load up the inbox. And as I take my daily walk down Inbox Avenue, I inevitably encounter a congregation of marketing emails, all vying for my attention. But it’s the rare bird whose feathers entice me to flutter up to the “open” […]

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Beyond the Style Guide

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