Author: Ruth
Wednesday, August 7th, 2013 by Ruth Burk
You have great content to share, but don’t know whether to publish an interactive PDF (iPDF) or an eBook? Consider the pros and cons of each format: iPDF Pro As we shared in our recent post “The Beauty of an iPDF,” this format is interactive, sharable, content-rich, and visually compelling. iPDFs are great for chunking […]
Ruth is a member of the Content Bureau editorial team.
Tags
B2B copywriting, B2B eBook, B2B interactive PDF, B2B iPDF, Content Bureau, eBook, eBook vs. iPDF, interactive pdf, iPDF, marcom, marketing communications, reports, sales playbooks, The Business of Copywriting, thought leadership pieces, user guides, white papers
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The Business of Copywriting
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Monday, June 10th, 2013 by Ruth Burk
Thought leadership can take many forms—byline articles, white papers, keynote PowerPoint presentations, and more. One of the biggest trends in thought leadership is the blog post. Blog posts can highlight a point of view in a brief, easy-to-absorb format, using links to direct readers to more detailed information on your website. Here are five useful […]
Ruth is a member of the Content Bureau editorial team.
Tags
blog posts, blog series writer, blog writing, blog writing agency, blogging, blogs, company blog writing, company blogs, Content Bureau, corporate blog writing, corporate blogs, customer blogs, department blogs, executive keynote writing, How to Write a Great Though Leadership Blog Post, industry marketing blog posts, industry marketing blog writing, industry marketing blogging, product marketing blog post writing, product marketing blog writing, product marketing blogging, thought leadership, thought leadership article writing, thought leadership blog posts, thought leadership byline writing, thought leadership content writing, thought leadership keynote, thought leadership marketing writing, thought leadership PowerPoint presentation, thought leadership white paper writing, trade publication marketing writing, writing for blogs
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How to Write a Great…
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Thursday, November 8th, 2012 by Ruth Burk
When is the last time you encountered a road sign with the words “Curvy Road Ahead”? More than likely, you saw a sign like this instead: This sign is highly effective. It’s clear the road ahead has twists and turns—and the squiggly arrow requires no translation. In the business world, iconography can be just as […]
Ruth is a member of the Content Bureau editorial team.
Tags
Beyond the Style Guide, Content Bureau, iconography, icons, marcom, marketing collateral, marketing communications, messaging, SAP
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Beyond the Style Guide
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Tuesday, August 21st, 2012 by Ruth Burk
You’re tasked with creating solid and rich marketing messaging. Suddenly, everyone around you wants to weigh in on content—and the “messaging madness” ensues. Whether you’re developing the foundation for a multiproduct campaign or creating detailed product descriptions to support your latest release, the most time-consuming aspect of the process is getting agreement around central themes. […]
Ruth is a member of the Content Bureau editorial team.
Tags
Content Bureau, copy blocks, How to Write a Great ..., marketing messaging, messaging, messaging grid, messaging project, multiproduct campaign, product content, product descriptions, taglines
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How to Write a Great…
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Wednesday, July 25th, 2012 by Ruth Burk
What can you do with 25 words? Write a note to your kids about how to reheat dinner. Make a grocery list. How about tell a complete, compelling story? It’s possible to finesse about two dozen words into a product description that’s not so high-level it glosses over everything, but also not so detailed it […]
Ruth is a member of the Content Bureau editorial team.
Tags
25-word product description, concise writing, Content Bureau, copywriting, How to Write a Great, marcomm, marketing, product description, writing
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Tuesday, May 8th, 2012 by Ruth Burk
With bullets, what’s not to love? They are bold, matter-of-fact, and reliable—kind of like my best friend. (My personal fave? The little square ones.) Most common in business writing is the traditional—but, dare I say, passé—black dot, followed closely by the slightly more updated version of the little black square. But bullets do allow for […]
Ruth is a member of the Content Bureau editorial team.
Tags
bulleted copy, bullets, Content Bureau, copywriting, marketing communications, style
Posted In
Beyond the Style Guide
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Thursday, February 23rd, 2012 by Ruth Burk
Looking to pack a big content punch into a small file? Need to convey complex or detailed information, but don’t think your audience can stomach another 20-page white paper? Want your document to be visually interesting and interactive, too? Look no further than an interactive PDF (iPDF). No more paging down to wade through content […]
Ruth is a member of the Content Bureau editorial team.
Tags
Autodesk, B2B marcomm, Content Bureau, copywriting, infographics, iPDF, marcomm assets, playbook, SAP, thought leadership
Posted In
The Business of Copywriting
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Friday, April 15th, 2011 by Ruth Burk
Ho-hum. Another white paper. Most clients struggle to turn this staple of the high tech industry into something exciting, engaging, and most important, actually read. An edgy white paper is refreshing. Challenges your thinking. Shows true zeal. We’ve written hundreds of white papers. Though often few and far between, the edgy ones are my favorite. […]
Ruth is a member of the Content Bureau editorial team.
Tags
copy, copywriting, graphics, layout, white paper, whitepaper
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How to Write a Great…
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Thursday, July 8th, 2010 by Ruth Burk
White papers get a bad rap. Dull. Long. Overly-complicated. Anything but sexy. But they’re still one of the highest-impact marcomm assets you can create. Give your customers what they yearn for—variety, visual interest, and bold content—and they’ll fall in love with white papers (and your company) all over again.
Ruth is a member of the Content Bureau editorial team.
Tags
information graphics, interactive pdf, iPDF, marcomm, thought leadership, white papers
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