Author: Ruth
Three Tips for Turning Data Into Compelling Marketing Content
Did you recently fund a customer survey? Or hire a firm to do primary research related to trending issues in your industry? Chances are, you’re looking at a plethora of data compiled into Excel spreadsheets, or summarized in charts, graphs, tables, and scores of PowerPoint slides. Yes, the data’s there—but it’s difficult to decipher and use […]
Tags
Posted In
Related posts
How to Write Good: Using a Team Approach to Perfect Copy
My son sent me this list the other day and it made me laugh. How to Write Good* The passive voice is to be avoided. Prepositions are not words to end sentences with. It is wrong to ever split an infinitive. Eschew ampersands & abbreviations, etc. Don’t be redundant; don’t use more words than necessary; […]
Tags
Posted In
Related posts
Be a Superstar Reviewer: Four Tips for Getting What You Want from Your Copywriter
All marketing managers want to get the most from their copywriting budgets. When you hire the Content Bureau, we’ll typically ask you to review up to three drafts of copy. Is there a right way to review B2B copy? Absolutely! For best results, make your feedback the following: Timely. Just like a box of cereal […]
Tags
Posted In
Related posts
How to Create Great Partner Marketing Messaging
You’ve got partners eager to sell your latest offering. Before they head out the door to talk to their customers on your behalf, make sure you arm them with the foundation to speak intelligently (and on message!) about your solution. The best way to accomplish this? Give your partner some purpose-built, clear, and concise partner […]
Tags
Posted In
Related posts
How to Create a High-Impact PowerPoint Slide
Perhaps you’ve seen one recently: a great PowerPoint presentation that was both content-rich and visually interesting. As a B2B marketing professional, you may have wondered what makes a truly great slide. One that’s as concise as it is visually compelling. One that’s copied, pasted, and passed around for use in multiple decks throughout your company. […]
Tags
Posted In
Related posts
How to Write a Great Copy Block: An Essential Piece of Your B2B Marketing Wardrobe
Copy blocks are versatile B2B marketing essentials that can complement any wardrobe of assets. Learn the process for creating great copy blocks in this post.
Tags
Posted In
Related posts
How to Create High-Impact Infographics
Not sure when to use high-impact infographics to help convey your B2B marketing messages? Consider these three general applications.
Tags
Posted In
Related posts
Flip-Book vs. iPDF: Which Format Is Best for Your eBook?
You have great content to share, but don’t know whether to publish your eBook in interactive PDF (iPDF) or flip-book format? Consider the pros and cons of each: iPDF Pro As we shared in our recent post “The Beauty of an iPDF,” this format is interactive, sharable, content-rich, and visually compelling. iPDFs are great for […]
Tags
Posted In
Related posts
How to Write a Great Thought Leadership Blog Post
Thought leadership can take many forms—byline articles, white papers, keynote PowerPoint presentations, and more. One of the biggest trends in thought leadership is the blog post. Blog posts can highlight a point of view in a brief, easy-to-absorb format, using links to direct readers to more detailed information on your website. Here are five useful […]
Tags
Posted In
Related posts
No Words Required: When Iconography Works Better
When is the last time you encountered a road sign with the words “Curvy Road Ahead”? More than likely, you saw a sign like this instead: This sign is highly effective. It’s clear the road ahead has twists and turns—and the squiggly arrow requires no translation. In the business world, iconography can be just as […]