Author: Ruth

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How to Create Great Partner Marketing Messaging

Wednesday, August 3rd, 2016 by Ruth Burk

You’ve got partners eager to sell your latest offering. Before they head out the door to talk to their customers on your behalf, make sure you arm them with the foundation to speak intelligently (and on message!) about your solution. The best way to accomplish this? Give your partner some purpose-built, clear, and concise partner […]

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How to Create a High-Impact PowerPoint Slide

Tuesday, April 5th, 2016 by Ruth Burk

Perhaps you’ve seen one recently: a great PowerPoint presentation that was both content-rich and visually interesting. As a B2B marketing professional, you may have wondered what makes a truly great slide. One that’s as concise as it is visually compelling. One that’s copied, pasted, and passed around for use in multiple decks throughout your company. […]

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How to Write a Great Copy Block: An Essential Piece of Your B2B Marketing Wardrobe

Friday, September 12th, 2014 by Ruth Burk

Copy blocks are versatile B2B marketing essentials that can complement any wardrobe of assets. Learn the process for creating great copy blocks in this post.

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How to Create High-Impact Infographics

Wednesday, June 18th, 2014 by Ruth Burk

Not sure when to use high-impact infographics to help convey your B2B marketing messages? Consider these three general applications.

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Flip-Book vs. iPDF: Which Format Is Best for Your eBook?

Wednesday, August 7th, 2013 by Ruth Burk

You have great content to share, but don’t know whether to publish your eBook in interactive PDF (iPDF) or flip-book format? Consider the pros and cons of each: iPDF Pro As we shared in our recent post “The Beauty of an iPDF,” this format is interactive, sharable, content-rich, and visually compelling. iPDFs are great for […]

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How to Write a Great Thought Leadership Blog Post

Monday, June 10th, 2013 by Ruth Burk

Thought leadership can take many forms—byline articles, white papers, keynote PowerPoint presentations, and more. One of the biggest trends in thought leadership is the blog post. Blog posts can highlight a point of view in a brief, easy-to-absorb format, using links to direct readers to more detailed information on your website. Here are five useful […]

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No Words Required: When Iconography Works Better

Thursday, November 8th, 2012 by Ruth Burk

When is the last time you encountered a road sign with the words “Curvy Road Ahead”? More than likely, you saw a sign like this instead: This sign is highly effective. It’s clear the road ahead has twists and turns—and the squiggly arrow requires no translation. In the business world, iconography can be just as […]

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How to Write Great Marketing Messaging

Tuesday, August 21st, 2012 by Ruth Burk

You’re tasked with creating solid and rich marketing messaging. Suddenly, everyone around you wants to weigh in on content—and the “messaging madness” ensues. Whether you’re developing the foundation for a multiproduct campaign or creating detailed product descriptions to support your latest release, the most time-consuming aspect of the process is getting agreement around central themes. […]

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How to Write a Concise and Complete (aka Great) 25-Word Product Description

Wednesday, July 25th, 2012 by Ruth Burk

What can you do with 25 words? Write a note to your kids about how to reheat dinner. Make a grocery list. How about tell a complete, compelling story? It’s possible to finesse about two dozen words into a product description that’s not so high-level it glosses over everything, but also not so detailed it […]

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Why I Love Bullets (and You Should Too)

Tuesday, May 8th, 2012 by Ruth Burk

With bullets, what’s not to love? They are bold, matter-of-fact, and reliable—kind of like my best friend. (My personal fave? The little square ones.) Most common in business writing is the traditional—but, dare I say, passé—black dot, followed closely by the slightly more updated version of the little black square. But bullets do allow for […]

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