Author: Ruth
Wednesday, October 25th, 2017 by Ruth
Did you recently fund a customer survey? Or hire a firm to do primary research related to trending issues in your industry? Chances are, you’re looking at a plethora of data compiled into Excel spreadsheets, or summarized in charts, graphs, tables, and scores of PowerPoint slides. Yes, the data’s there—but it’s difficult to decipher and use […]
Tags
data sheets, marketing collateral, reports, surveys
Posted In
How to Write a Great…
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Wednesday, September 27th, 2017 by Ruth
My son sent me this list the other day and it made me laugh. How to Write Good* The passive voice is to be avoided. Prepositions are not words to end sentences with. It is wrong to ever split an infinitive. Eschew ampersands & abbreviations, etc. Don’t be redundant; don’t use more words than necessary; […]
Tags
content marketing, copy writing
Posted In
How to Write a Great…
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Wednesday, March 15th, 2017 by Ruth
All marketing managers want to get the most from their copywriting budgets. When you hire the Content Bureau, we’ll typically ask you to review up to three drafts of copy. Is there a right way to review B2B copy? Absolutely! For best results, make your feedback the following: Timely. Just like a box of cereal […]
Tags
copywriting, marcom project, marketing
Posted In
How to Write a Great…, The Business of Copywriting
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Wednesday, August 3rd, 2016 by Ruth
You’ve got partners eager to sell your latest offering. Before they head out the door to talk to their customers on your behalf, make sure you arm them with the foundation to speak intelligently (and on message!) about your solution. The best way to accomplish this? Give your partner some purpose-built, clear, and concise partner […]
Tags
copy blocks, partner marketing, partner messaging
Posted In
How to Write a Great…
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Tuesday, April 5th, 2016 by Ruth
Perhaps you’ve seen one recently: a great PowerPoint presentation that was both content-rich and visually interesting. As a B2B marketing professional, you may have wondered what makes a truly great slide. One that’s as concise as it is visually compelling. One that’s copied, pasted, and passed around for use in multiple decks throughout your company. […]
Tags
B2B, content marketing, marketing, PowerPoint, presentation
Posted In
How to Write a Great…
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Friday, September 12th, 2014 by Ruth
Copy blocks are versatile B2B marketing essentials that can complement any wardrobe of assets. Learn the process for creating great copy blocks in this post.
Tags
B2B, copy blocks, copywriting, marketing assets, style guide
Posted In
How to Write a Great…
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Wednesday, June 18th, 2014 by Ruth
Not sure when to use high-impact infographics to help convey your B2B marketing messages? Consider these three general applications.
Tags
B2B, content strategy, infographics, presentation
Posted In
How to Write a Great…
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Love or Hate Avon’s New Animated Video? Either Way, It’s a Win.
Wednesday, August 7th, 2013 by Ruth
You have great content to share, but don’t know whether to publish your eBook in interactive PDF (iPDF) or flip-book format? Consider the pros and cons of each: iPDF Pro As we shared in our recent post “The Beauty of an iPDF,” this format is interactive, sharable, content-rich, and visually compelling. iPDFs are great for […]
Tags
B2B, interactive PDFs
Posted In
The Business of Copywriting
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Monday, June 10th, 2013 by Ruth
Thought leadership can take many forms—byline articles, white papers, keynote PowerPoint presentations, and more. One of the biggest trends in thought leadership is the blog post. Blog posts can highlight a point of view in a brief, easy-to-absorb format, using links to direct readers to more detailed information on your website. Here are five useful […]
Tags
blog posts, Content Bureau
Posted In
How to Write a Great…
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Thursday, November 8th, 2012 by Ruth
When is the last time you encountered a road sign with the words “Curvy Road Ahead”? More than likely, you saw a sign like this instead: This sign is highly effective. It’s clear the road ahead has twists and turns—and the squiggly arrow requires no translation. In the business world, iconography can be just as […]
Tags
Content Bureau, marketing collateral, marketing communications, messaging
Posted In
Beyond the Style Guide
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