Happy 10th Anniversary to the Content Bureau! We could just sit around eating chocolate cake all day (hazelnut macaroons from Miette or anything from La Boulangerie on Pine/Fillmore would be fine, actually); instead, we’re looking for the perfect NY-based salesperson to ensure that our second decade is as sweet as our first. Content Bureau friends [...]
Author Archive: Stacy
It’s All About the Relationship
What makes for a great client-vendor relationship? The same things we value in our friendships and marriages: trust, respect, commitment, open communication.
The Legend of Sleepy Hollow
Friends, It’s time for a little spooky fun. What do we love to read during Halloween week, but is too scary for the kidlets? The Legend of Sleepy Hollow If, like me, you’re on the West Coast but missing a NY fall, page 12 is a must-read. If you must jump straight to the chase, [...]
Top Five Must-Have Marcomm Assets for Fall ’09
Friends, Certain asset types have been particularly popular this year. Through a skinny budgeting cycle, these projects have remained on the marketing manager’s to-do list—mostly because salespeople continue to clamor for them. Top Five Must-Have Marcomm Assets for Fall ’09: Playbook. What’s not to love about an easy-to-read guide that helps field and channel partners [...]
Splendora
We are a serious technology marcomm copywriting agency. That doesn’t prevent us from going gaga over great consumer-focused advertorials authored by the genius girlfriends at Splendora of San Francisco. CEO Gina Pell describes Splendora’s voice: “We’re Cat Deely meets Tim Gunn.” Plus a lot of Gina. Sassy first—to grab your attention. Then informative. You can’t [...]
Welcome to the Content Bureau Blog
Welcome! We hope you’ll enjoy the Content Bureau’s take on the niche, riche world of technology marketing copywriting. Consider us the Scharffenberger Nibby Bar of the B2B marketing blogosphere—slim and elegant, perfectly packaged, and uniquely satisfying in a “smooth and crunchy at the same time” kind of way. Enjoy. And please let us know how [...]
