Which B2B marketing content is stickiest? RSA Security chose bright, eye-catching imagery for its new eBooks and infographics—creating an accessible and highly memorable security story. You can read all about our work for RSA Security in this new Content Bureau case study! Need eBooks, infographics, or other highly visual marketing assets? Call us!
Like many creative services companies, the Content Bureau works with tech and financial services companies that have corporate marketing departments wielding lots of centralized control; and we also work with companies that are almost completely decentralized—where the individual business units can produce whatever marketing content they want. Which of these organizational structures leads to the […]
As you might guess from looking at our website, or my stationery collection, or my closet—freakishly awash in red and pink, with a dash of metallic glitter—Valentine’s Day is my favorite holiday. This giant painting in my home office sets the tone for my entire life. If there is one word I would have tattooed […]
Yes! This is possible! It’s all about bundling. Our clients—ambitious marketers at large B2B technology and financial services companies—tend to use us for the “hard stuff.” These days, the “hard stuff” isn’t just the long stuff, it’s a bundle of marketing program assets that work together to nurture our clients’ customers along the buyer’s journey. […]
Here at the Content Bureau, we really like efficiency. We include a detailed project methodology in every proposal, and work very hard to hold our clients to that process during every project. We do this for one simple reason: our methodology helps us to create the highest-quality marketing content quickly, cost-effectively, and with the least […]
We were delighted when beloved long-time client Anna Suarez called us from her new office at Opportunity Fund, a growing nonprofit that provides microloans to some of the neediest small businesses in California. We have thoroughly enjoyed helping Anna create some great new content—messaging, a PowerPoint deck, a data sheet—often working collaboratively with her team […]
Most of our large tech clients know that we create content for both enterprise and SMB (both small and midsized business) audiences. You may not know that we also specialize in partner marketing content—it’s a huge part of our business! For Demandforce—a San Francisco-based technology firm that helps SMBs better market themselves to consumers—we’ve recently […]
It’s a new year, and we’re having fun coming up with wild new marketing assets for our clients. I just emailed one of our all-time most creative clients—she once asked us to create a pinwheel, yes: a marcom lollipop spinning on a stick!—and it reminded me to tell you about these projects that step beyond […]
When should you start producing your fall campaign content? Right now. May we suggest mixing up a nice cool cocktail to toast the last days of summer and then giving us a call?