Author: Stacy

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The Content Bureau Posts Two New Customer Case Studies

Monday, March 23rd, 2015 by Stacy

There’s no “right way” to hire the Content Bureau. We can help you create content that you don’t want to (or can’t) do in-house. Read these two case studies to find out why talented marketers choose to work with us.

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The Business of Copywriting

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Homemade Valentines Rock

Tuesday, February 10th, 2015 by Stacy

Glitter, glue, and glam: Nothing is more special than sending or receiving a homemade valentine. We hope the gorgeous valentines in this post will inspire you to show your love creatively this Valentine’s Day. (Heart confetti, anyone?)

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Off Hours

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How to Get the Best Value From the Content Bureau

Tuesday, November 4th, 2014 by Stacy

We want to be our clients’ first-choice agency for producing great marketing content—and delivering great value. Read these tips for scoping work with the Content Bureau, so you can get the right work/price trade-offs on every project.

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Customer Reference Program Management: Using a Case Study Matrix to Secure More Strategic Stories

Wednesday, August 27th, 2014 by Stacy

Starting a new customer reference program? Refreshing your site’s portfolio of customer stories? Find out how a simple matrix can help ensure your case studies meet your marketing objectives.

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How to Write a Great…

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“Feeding the Machine”: Preparing Content for Your Marketing Automation System

Wednesday, June 11th, 2014 by Stacy

What should you feed your marketing automation system? High-quality content, of course. Read these content “meal planning” tips.

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Partner Posts

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What Is an eBook?

Monday, May 12th, 2014 by Stacy

eBooks are hot, hot, hot in B2B marketing right now. But what IS an eBook? The definition is broad, for sure. Here’s what we’ve seen, and what we think works best—from content to format.

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B2B Website Best Practices, Part III: Writing Headlines

Tuesday, April 1st, 2014 by Stacy

The Content Bureau’s new website is live! Check out the final installment of our B2B Website Best Practices blog post series and find out why writing headlines for B2B sites can be a (huge!) challenge, and learn about some strategies for success our team discovered along the way.

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What Causes Marcom Projects to Fail

Wednesday, March 5th, 2014 by Stacy

It’s really hard for me to write in the negative—I’m much more comfortable with “carrot” than “stick”—but will do so to make an important point. Marketing communications projects do fail, often for simple reasons that can be avoided. Failure in my book means that a project stalls or never finishes, greatly exceeds the original budget, […]

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Love or Hate Avon’s New Animated Video? Either Way, It’s a Win.

Wednesday, January 29th, 2014 by Stacy

Whether you love or hate the Avon Foundation’s new “Will You Walk? Or Will You Walk Away?” animated video, I’m calling it a huge win for the breast cancer cause—and a case study on effective viral video. Launched January 13 on prime time TV in major markets where the eight 2014 Avon Walks will take […]

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B2B Website Best Practices, Part II: Facebook for B2B

Wednesday, January 15th, 2014 by Stacy

Updating a few webpages today, are you? Of course you are. The content on today’s B2B sites needs to change weekly, if not daily. And every so often, your company decides to re-do its website completely—or at least massive sections of it. If you’re in the midst of such an overhaul, as we are here […]

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