It’s a new year, and we’re having fun coming up with wild new marketing assets for our clients. I just emailed one of our all-time most creative clients—she once asked us to create a pinwheel, yes: a marcom lollipop spinning on a stick!—and it reminded me to tell you about these projects that step beyond […]
When should you start producing your fall campaign content? Right now. May we suggest mixing up a nice cool cocktail to toast the last days of summer and then giving us a call?
There’s no “right way” to hire the Content Bureau. We can help you create content that you don’t want to (or can’t) do in-house. Read these two case studies to find out why talented marketers choose to work with us.
Glitter, glue, and glam: Nothing is more special than sending or receiving a homemade valentine. We hope the gorgeous valentines in this post will inspire you to show your love creatively this Valentine’s Day. (Heart confetti, anyone?)
We want to be our clients’ first-choice agency for producing great marketing content—and delivering great value. Read these tips for scoping work with the Content Bureau, so you can get the right work/price trade-offs on every project.
Starting a new customer reference program? Refreshing your site’s portfolio of customer stories? Find out how a simple matrix can help ensure your case studies meet your marketing objectives.
What should you feed your marketing automation system? High-quality content, of course. Read these content “meal planning” tips.
eBooks are hot, hot, hot in B2B marketing right now. But what IS an eBook? The definition is broad, for sure. Here’s what we’ve seen, and what we think works best—from content to format.
The Content Bureau’s new website is live! Check out the final installment of our B2B Website Best Practices blog post series and find out why writing headlines for B2B sites can be a (huge!) challenge, and learn about some strategies for success our team discovered along the way.
It’s really hard for me to write in the negative—I’m much more comfortable with “carrot” than “stick”—but will do so to make an important point. Marketing communications projects do fail, often for simple reasons that can be avoided. Failure in my book means that a project stalls or never finishes, greatly exceeds the original budget, […]