Author: Stacy

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B2B Website Best Practices, Part I: SEO

Friday, November 1st, 2013 by Stacy

In my recent post on how to survive long-haul projects, I promised to share some tips that I hope you’ll find useful as you’re creating or updating your company’s B2B website. (Pop quiz: which is harder, “going green” or completely revamping your corporate site? Just buy some divided trash cans, friends—one side for recyclables, one […]

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The Secret to Being 100 Percent “In It” on Long-Haul Projects

Tuesday, October 1st, 2013 by Stacy

Oweeee. My entire body aches after doing the 39-mile Avon Walk this weekend. Day 1 (10 hours of walking through hilly San Francisco and Marin County) is particularly brutal. And yet, the whole experience—training, fundraising, thinking deep thoughts about how breast cancer continues to affect people that I love (and that they love), then actually […]

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Tragedy Creates Transcendent Work Moments

Tuesday, August 27th, 2013 by Stacy

This post isn’t about marcom. It’s about the meaning of life. My friend’s 11-year-old son is having a 10-hour brain surgery today: August 27, 2013—an otherwise normal Tuesday—and I’m having a little trouble focusing on work. Maybe you are, now, too. When life throws us a hideous curveball, work can be a blessing. The blessing […]

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The Content Bureau’s Elevator Pitch—in Words and Infographics

Thursday, June 20th, 2013 by Stacy

I recently had the pleasure of spending two days in Denver, Colo., with the incredible Ruth Burk, lead writer to many of our Denver-based accounts. During this trip, Ruth and I were shocked and horrified to discover that some of our most beloved clients—including one who has been a regular client for nine years, at […]

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Help! I Need Web Copy—Pronto!

Tuesday, April 30th, 2013 by Stacy

Last June, in “It’s So Easy to Be a Marketing Rock Star,” I described a “foolproof method for getting incredible value from the Content Bureau on virtually any project.” In this post, I’ll share best practices for web copywriting projects, in particular. Web projects are unique in that our clients often use different resources for […]

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Be Yourself at Work

Monday, March 11th, 2013 by Stacy

A beloved French boss, Bernard Miquel, gave me the best piece of business advice I have ever received: “If you can’t be yourself at work, change jobs.” When he shared this tidbit of wisdom, I was a twenty-something American in Paris, aspiring (pushing! shoving!) to move from customer service to sales in the shipping container […]

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Closed Loop Slims Down for 2013

Monday, January 28th, 2013 by Stacy

Super skinny? Sounds like jeans. But this is a B2B marketing blog—notice how we snuck that key phrase in there?— so we’re talking today about a rock star Content Bureau agency partner narrowing its service offerings to focus on what it does best. Stacy interviews Lance Loveday, CEO of online experience consulting firm, Closed Loop. […]

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Content Bureau Credits: to Share, or Not to Share?

Tuesday, December 4th, 2012 by Stacy

Surprise! You’ve just received an email saying that you have a credit with the Content Bureau. It’s a nice problem to have, n’est-ce pas? Except that you are now wracked by guilt. When you opened the PO for that project that went under budget, and for which you now have a credit, you were in […]

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When TMI Is Absolutely, Perfectly, the Right Amount of Information

Wednesday, November 7th, 2012 by Stacy

On October 27-28, it was my great honor and pleasure to walk 39.3 miles in the Charlotte, N.C., Avon Walk for Breast Cancer. One might argue that I was a little too excited (nervous) about this activity in the weeks that led up to it, and told too many people that I would be walking. […]

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Please Meet Our Favorite New Partner, Zooppa!

Wednesday, September 5th, 2012 by Stacy

Does V-I-D-E-O spell apocalypse for the written word? Do wordies like us fear and loathe it? Totally not. We heart video—especially when it’s accompanied by gorgeous copy. In this post, Stacy interviews Sarah Bott, VP Sales of Zooppa (pictured below), the world’s largest source of user-generated advertising. Stacy: Sarah, why is user-generated video so hot […]

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