Author: Stacy

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Who Should Run the Company’s Social Media Efforts?

Thursday, October 1st, 2009 by Stacy

While consumers and small businesses tweet away, large businesses struggle to determine their corporate and product-level social media strategies. Should each product group have its own blog, Facebook fan page, and Twitter account? Who is responsible for ensuring that each product term has an accurate wiki? We recommend that corporate marketing departments develop high-level social […]

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The Business of Copywriting

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Top Five Must-Have Marcom Assets for Fall ’09

Thursday, September 24th, 2009 by Stacy

Friends, Certain asset types have been particularly popular this year. Through a skinny budgeting cycle, these projects have remained on the marketing manager’s to-do list—mostly because salespeople continue to clamor for them. Top Five Must-Have Marcom Assets for Fall ’09: Playbook. What’s not to love about an easy-to-read guide that helps field and channel partners […]

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Splendora

Thursday, September 17th, 2009 by Stacy

We are a serious technology marcom copywriting agency. That doesn’t prevent us from going gaga over great consumer-focused advertorials authored by the genius girlfriends at Splendora of San Francisco. CEO Gina Pell describes Splendora’s voice: “We’re Cat Deely meets Tim Gunn.” Plus a lot of Gina. Sassy first—to grab your attention. Then informative. You can’t […]

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Welcome to the Content Bureau Blog

Wednesday, August 19th, 2009 by Stacy

Welcome! We hope you’ll enjoy the Content Bureau’s take on the niche, riche world of technology marketing copywriting. Consider us the Scharffenberger Nibby Bar of the B2B marketing blogosphere—slim and elegant, perfectly packaged, and uniquely satisfying in a “smooth and crunchy at the same time” kind of way. Enjoy. And please let us know how […]

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