Category: Beyond the Style Guide

Tips to share with your writing team—or use yourself—for more effective writing.

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The Best Valentine’s Day Blog Posts of All Time

Tuesday, February 7th, 2017 by Stacy Crinks

As you might guess from looking at our website, or my stationery collection, or my closet—freakishly awash in red and pink, with a dash of metallic glitter—Valentine’s Day is my favorite holiday. This giant painting in my home office sets the tone for my entire life. If there is one word I would have tattooed […]

runs the Content Bureau, @contentbureau.

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Why the Best Bylined Articles Are a Team Effort

Friday, November 18th, 2016 by Chris Kent

I’ve never liked pure “ghostwriting”—that is, writing all of the words under someone else’s name without any input from the person who’s actually taking the credit. I’m not annoyed that I don’t share the spotlight. I just think that writing falls flat when there’s no authentic input from the “author.” This is especially true when […]

is a member of the Content Bureau editorial team.

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How to Enter Your Work in an Industry Contest

Tuesday, November 8th, 2016 by Laurel Sutton

Recently, I was honored to be included as a judge on the Verbal Identity Panel of the LIA Awards, held in fabulous Las Vegas, Nevada. Although the LIA has been rewarding excellence in advertising for 20 years, 2016 was the first year that Verbal Identity was added to the judging categories. I learned a lot over the course […]

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Beyond the Style Guide, Off Hours

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How to Create All Your Marketing Program Content At the Same Time (Quickly, Cost-Effectively, and with No Drama)

Tuesday, November 1st, 2016 by Stacy Crinks

Yes! This is possible! It’s all about bundling. Our clients—ambitious marketers at large B2B technology and financial services companies—tend to use us for the “hard stuff.” These days, the “hard stuff” isn’t just the long stuff, it’s a bundle of marketing program assets that work together to nurture our clients’ customers along the buyer’s journey. […]

runs the Content Bureau, @contentbureau.

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That would be fantastic!! Or: Why our emails have become so effusive

Thursday, October 20th, 2016 by Lisa Stonestreet

It starts innocently enough:           Thanks so much for sending.           I’d love to set up a call for later this week!           Wow—that would be great! But then we find ourselves writing lines like this:           I’m really […]

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Building Brand Loyalty with Content Marketing

Tuesday, September 20th, 2016 by Eric Wilinski

Amazon. Apple. Facebook. The brands with the most loyal customers are, more often than not, the most successful in their market. And it’s no wonder: loyal customers are repeat customers. They’re easier to upsell and cross-sell, and they’re less price-sensitive. They drive down the cost of selling and have higher customer lifetime values. Often, they’re […]

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Digital Storytelling as a Way to Build Corporate Communities

Wednesday, June 29th, 2016 by Reka Pigniczky

Have you heard of the International Day for Sharing Life Stories? It’s May 16th, the day that Pulitzer Prize-winning Studs Terkel—known best for his oral histories of everyday Americans—was born. It’s a day to celebrate the power of telling personal stories as a way to build community—any community, from rural to corporate. Personal stories—first-person stories […]

is a member of the Content Bureau creative team.

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When It’s Not Super to Use Superlatives

Tuesday, June 21st, 2016 by Laurel Sutton

So you’re supposed to be all casual and authentic when blogging. You might feel comfortable throwing around a few superlatives, like “our product is just the best,” or it’s “best in class,” which you’d never do in more buttoned-up content like eBooks or white papers. You’ve been told that headlines containing superlatives get better results. […]

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Beyond the Style Guide, How to Write a Great…, Throwback Thursday

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Four Steps to More-Viral Marketing Content

Thursday, June 16th, 2016 by Eric Wilinski

Going viral is the content marketer’s holy grail. By making audiences feel compelled to share your content, you can multiply the impact of your marketing spend by orders of magnitude. But how do you make that happen? How do you create viral content, like the Old Spice Guy video campaign . . .   . […]

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How to Stretch Your Marketing Budget

Wednesday, June 8th, 2016 by Allison Hayase

We love to give our clients what they want, and sometimes that means coming up with creative ways to help them do more with a smaller budget. To help clients spend less, we’ve found ways to modify the asset format, change the approach (they do more work—we do less), or decrease the number of drafts […]

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