Category: Beyond the Style Guide

Tips to share with your writing team—or use yourself—for more effective writing.

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Marketing in the Time of Chaos

Thursday, September 21st, 2017 by Laurel

Seriously, Nivea? The times, they are chaotic—to say the least. The importance of social media in our daily lives means that  public response to events of all kinds—political, artistic, market-based—is swift and loud. What does this mean for marketers and content creators? Recently, a client asked for my opinion on a marketing campaign they were […]

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Who Hires and Manages the Content Marketing Agency—Corporate Marketing or the Business Unit?

Thursday, August 31st, 2017 by Stacy

Like many creative services companies, the Content Bureau works with tech and financial services companies that have corporate marketing departments wielding lots of centralized control; and we also work with companies that are almost completely decentralized—where the individual business units can produce whatever marketing content they want. Which of these organizational structures leads to the […]

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Three Summer Activities to Keep You in the Game

Monday, August 7th, 2017 by Laurel

It’s August and officially the dog days of summer. Everyone is either leaving for vacation, on vacation, or just back from vacation, and nothing’s really getting done in the office. But instead of waiting till work shifts back into gear, here are three things you can do right now that will help you personally and professionally. […]

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Avoid the Pitfalls of Online Research for Stats and Surveys

Friday, July 21st, 2017 by Chris

With just a few keystrokes and clicks in Google, a world of research, statistics, and studies are available to bolster white papers, bylined articles, and blog posts. Unfortunately, the explosion of online content has made sourcing this research a needle-in-the-haystack exercise. Unless the stat you want to use is in a news article from a […]

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Earning Trust in a Post-Truth Age

Thursday, June 15th, 2017 by Eric

We used to say the truth was slippery. If we could never quite grasp it, still we believed it was out there somewhere, swimming the currents of events, perspective, and time. And as slippery as it might have been, getting at the truth mattered. These days, by contrast, truth is not only more difficult than […]

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Don’t Fear the Editor: An Expert Support Team in One Professional

Tuesday, May 30th, 2017 by Lisa S.

You’re a marketing expert, not a writer. In any case, whatever your job title, odds are good that you don’t exactly look forward to handing your writing over to an editor. Maybe it’s the memory of a particular red-pen-wielding third-grade teacher, or a particularly embarrassing typo in an important presentation. Or maybe you’re just a […]

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Purple Throwback Thursday: 5 Things Content Marketers Can Learn from Prince

Thursday, April 27th, 2017 by Kate

The beautiful Purple One is, sadly, gone. His most enduring legacy will be his virtuoso guitar playing followed by fabulous showmanship in a killer wardrobe. But there are other ways Prince left his mark, and content marketers could learn a thing or two from him in our own work. Stories and visual prose are more […]

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Distance Makes the Writer Grow Fonder of Editors—Or, Bringing It Home with the TZ Advantage

Wednesday, April 12th, 2017 by Lucy A.

For millennia, members of families—blood and work—lived mostly in the same area and were impacted considerably when one of their own struck out for distant pastures. But now that we’ve become wedged in the ethereal arms of technology, distance is a snap to negotiate. Electronic devices make it almost too convenient to move all forms […]

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Beyond the Style Guide, The Business of Copywriting

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Give It 20! Or, How to Jump-Start Any Project.

Tuesday, March 7th, 2017 by Lucy A.

February is the month where winter goes to die. Sparkling, soft snow has dwindled into gray, crusty blobs, and weary people trudge through their days with little, personal clouds hovering overhead. Gone is that rush of energy delivered in New Year’s happy grasp. It takes all we have to finish that white paper, let alone […]

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The Best Valentine’s Day Blog Posts of All Time

Tuesday, February 7th, 2017 by Stacy

As you might guess from looking at our website, or my stationery collection, or my closet—freakishly awash in red and pink, with a dash of metallic glitter—Valentine’s Day is my favorite holiday. This giant painting in my home office sets the tone for my entire life. If there is one word I would have tattooed […]

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