Category: Beyond the Style Guide

Tips to share with your writing team—or use yourself—for more effective writing.

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When It’s Not Super to Use Superlatives

Tuesday, June 21st, 2016 by Laurel

So you’re supposed to be all casual and authentic when blogging. You might feel comfortable throwing around a few superlatives, like “our product is just the best,” or it’s “best in class,” which you’d never do in more buttoned-up content like eBooks or white papers. You’ve been told that headlines containing superlatives get better results. […]

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Beyond the Style Guide, How to Write a Great…, Throwback Thursday

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Four Steps to More-Viral Marketing Content

Thursday, June 16th, 2016 by Eric

Going viral is the content marketer’s holy grail. By making audiences feel compelled to share your content, you can multiply the impact of your marketing spend by orders of magnitude. But how do you make that happen? How do you create viral content, like the Old Spice Guy video campaign . . .   . […]

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How to Stretch Your Marketing Budget

Wednesday, June 8th, 2016 by Allison

We love to give our clients what they want, and sometimes that means coming up with creative ways to help them do more with a smaller budget. To help clients spend less, we’ve found ways to modify the asset format, change the approach (they do more work—we do less), or decrease the number of drafts […]

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Beyond the Style Guide, The Business of Copywriting

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Edit Like Nobody’s Watching: What I Learned from the Wrong Editing Tool

Thursday, June 2nd, 2016 by Dave

One of my ongoing projects is editing a series of articles, each written by one author but incorporating feedback from several teams. Instead of the conventional email-and-Word approach, we set out to use a cloud-based collaboration tool built for speed and simplicity. The tool would let us avoid endless email chains, conflicting sets of feedback, […]

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Beyond the Style Guide

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Yes, There Is a “Right Way” to Create Amazing B2B Marketing Content

Tuesday, May 24th, 2016 by Stacy

Here at the Content Bureau, we really like efficiency. We include a detailed project methodology in every proposal, and work very hard to hold our clients to that process during every project. We do this for one simple reason: our methodology helps us to create the highest-quality marketing content quickly, cost-effectively, and with the least […]

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5 Things Content Marketers Can Learn from Prince

Tuesday, May 10th, 2016 by Kate

The beautiful Purple One is, sadly, gone. His most enduring legacy will be his virtuoso guitar playing followed by fabulous showmanship in a killer wardrobe. But there are other ways Prince left his mark, and content marketers could learn a thing or two from him in our own work. Stories and visual prose are more […]

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Throwback Thursday: It’s 3pm—Do You Know Where Your Copywriter Is?

Thursday, May 5th, 2016 by Bobbie

3pm Monday: I’m sitting in a coffee shop, working on a white paper, while my daughter has a guitar lesson. Sure, it’s great to have this kind of work flexibility, especially when you’ve got kids. But while I was tapping away and sipping my latté, it also hit me that hiring a copywriter, like me, […]

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Beyond the Style Guide, Throwback Thursday

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Four Online Tools to Improve Your Copywriting

Tuesday, April 26th, 2016 by Eric

Good copywriting is smart—plus polished, professional, and mistake-free. It helps your brand look good. It can also help you engage your audience more deeply and convert more prospects to customers. If you’re looking to “level up” the quality of your copywriting, there are many helpful tools available on the internet: 1. The free Hemingway App […]

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The Challenge of Creativity: 5 Tips in 5 Minutes

Tuesday, March 22nd, 2016 by Laurel

Sometimes when I’m trying to create content for clients (or write blog posts, as the case may be), I come up empty. Creativity—where did it go? Where did I leave all those great ideas I had in the shower? And why did I just spend twenty minutes watching cat videos on YouTube? Turns out that the […]

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Four Lessons Marketers Can Take from the 2016 Presidential Primary Season

Tuesday, March 1st, 2016 by Eric

Most U.S. presidents are good public speakers, hold popular policy positions, and possess personalities and résumés that are “presidential.” But that’s not enough to make it to the highest office in the land. To do that, you need marketing. The 2016 presidential candidates know this. Hillary Clinton prepped for her campaign by enlisting hotshot marketers […]

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Beyond the Style Guide

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