Category: Beyond the Style Guide

Tips to share with your writing team—or use yourself—for more effective writing.

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Excuse Your Typos? No I Won’t, Actually

Tuesday, November 30th, 2010 by Chris

As our fingers fly across our smartphones, we’ve developed a shorthand way to dash off messages without spending too much time on the finer points of spelling and grammar. “C U later” and “gr8” substitute for actual language when we’re communicating via the small screen. Makes you wonder what the great writers would have done […]

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Crash-Up on the Highway to Helvetica: the Gap Logo Flap

Friday, October 15th, 2010 by Alicia

Helvetica is the hip font. So why was it such a crime when the Gap tried to eat lunch with the cool kids?

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Good Web Housekeeping

Tuesday, October 5th, 2010 by Bobbie

Most companies’ websites are a lot like closets. Everything’s dumped in them: data sheets, press releases, brochures, webcasts, and podcasts. Sure, a website is a great way to get your message out to your customers and prospects—the problem is that we leave all these assets out there in cyberspace and forget all about them. That’s why it’s critical to do a bit of tidying up every so often.

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The 60-Second Copy Lesson

Tuesday, August 3rd, 2010 by Bobbie

Back in the 90s, it was my voice that told you the Cellular One number you called was out of service. Sorry about that. I was a professional voiceover actor. You may have heard me on radio commercials for Spiegel, the San Francisco Ballet, Brita Water Filters, and Union Bank, and on computer games, including […]

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A Place for Jargon—and Jargon in its Place

Wednesday, May 5th, 2010 by Jane

There’s meaningless jargon–and there’s jargon that serves a purpose. What’s the distinction?

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Snuffing Out Deadly Dull Buzzwords

Wednesday, March 10th, 2010 by Chris

At the height of the dotcom era, a few high-tech journalists created “Buzz Saw,” an email filter that would bounce messages from PR and marketing people who larded their pitches with overused buzzwords. If you laid it on too thick with catchphrases like “bleeding-edge,” and “strategic paradigm,” not only did your email get bounced, but […]

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