Category: Client Posts

What do we know? Our rock star clients (see us bow down before them) are the ones texting product marketing and the field.

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Case Study: The Content Bureau Creates High-Quality Sales Content for Financial Services Nonprofit, Opportunity Fund

Tuesday, April 12th, 2016 by Stacy Crinks

We were delighted when beloved long-time client Anna Suarez called us from her new office at Opportunity Fund, a growing nonprofit that provides microloans to some of the neediest small businesses in California. We have thoroughly enjoyed helping Anna create some great new content—messaging, a PowerPoint deck, a data sheet—often working collaboratively with her team […]

runs the Content Bureau, @contentbureau.

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The Content Bureau Creates High-Quality Partner Marketing Content for Demandforce

Tuesday, March 29th, 2016 by Stacy Crinks

Most of our large tech clients know that we create content for both enterprise and SMB (both small and midsized business) audiences. You may not know that we also specialize in partner marketing content—it’s a huge part of our business! For Demandforce—a San Francisco-based technology firm that helps SMBs better market themselves to consumers—we’ve recently […]

runs the Content Bureau, @contentbureau.

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How to Write a Great Private Placement Memorandum

Thursday, November 3rd, 2011 by Client Stephanie Carter, Marketing and Communications Partner, ABS Capital

Everyone in venture capital and private equity is familiar with private placement memorandums (PPMs)—perhaps all too familiar. Let’s face it: PPMs can be long, dry, and formulaic. They don’t have to be. At ABS Capital Partners, we aim to write PPMs that do more than just incorporate the necessary terms and conditions of a private […]

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Yin and Yang in Marketing Planning

Wednesday, October 12th, 2011 by Client Valerie Ashe, Sr. Manager, Americas Field Marketing, Autodesk

Practice and patience are required to get the most from yoga training—and when integrating sales feedback and processes into a marketing plan. The end result for committing fully to both: Healthier mind and body, and healthier sales and marketing results.

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Confessions of a Telecommuter: The Future of Work

Tuesday, July 12th, 2011 by Client Valerie Ashe, Sr. Manager, Americas Field Marketing, Autodesk

Are you telecommuting yet? Why not? Our intrepid field correspondent, Autodesk’s Valerie Ashe, reports on the perils and pleasures of bringing ALL your work home with you.

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The Need for Seed

Friday, May 27th, 2011 by Client Valerie Ashe, Sr. Manager, Americas Field Marketing, Autodesk

I chuckled when I read the “June To-Don’t List” in my June 2011 issue of Health magazine. Topping the list: growing your own food. The snippet explains, “We’re all for knowing where your eats come from, but it’s OK to let those who are good at growing things get their hands dirty if you’re better […]

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Take Your Show on the Road: Trade Show Success Secrets

Tuesday, March 8th, 2011 by Client Valerie Ashe, an industry marketing manager at Autodesk

Even in an economy of restricted travel and tightened expenses, the tried-and-true trade show is still a great way to initiate and build trusted relationships with long-term revenue-generating customers. Here are some battle-tested tips for wowing your audience at an industry event.

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New Study Proves That Success is Exciting, Contagious

Friday, February 4th, 2011 by Alicia Springer

One of our job perks is occasionally to be swept up in “coattails excitement.” Our clients often call on us for help when they’ve got big things brewing—they’re launching a new product, expanding into a new market, or presenting a new idea that’s tricky to explain (or all of the above, as in the case […]

is a member of the Content Bureau editorial team.

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A Little SEO Goes a Long Way

Wednesday, November 17th, 2010 by Lauren Gudath

While doing research, I found myself perusing the websites of a number of B2B startups. Some sites were lovely, well written, and easy to navigate. Many weren’t. That didn’t surprise me. Some early stage startups aren’t ready to invest in a slick website and professional copywriting. But what did surprise me was how many startups […]

is a member of the Content Bureau editorial team.

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Field Note #3: Put Your Content to the Test

Tuesday, September 21st, 2010 by Client Valerie Ashe, Regional Industry Marketing Manager, Autodesk

In previous posts, I wrote about aligning your content with field objectives. But while your sales team should be the voice of your customers, they can’t determine why your target audience might respond better to the nuances in one headline over another, or which images would best evoke the desired response from your campaigns. Likewise, […]

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