Content Bureau teammates share their secrets for writing top-quality marcomm and other practical missives.
Perhaps you’ve seen one recently: a great PowerPoint presentation that was both content-rich and visually interesting. As a B2B marketing professional, you may have wondered what makes a truly great slide. One that’s as concise as it is visually compelling. One that’s copied, pasted, and passed around for use in multiple decks throughout your company. […]
What’s the ideal word count for a blog post that supports your company’s B2B content marketing program? Search the web and you’ll find plenty of advice about word counts. I just did a quick search and found reasonable recommendations for everything from 500 words to 1,600-2,000 words. That’s pretty broad. There is no one ideal, […]
No time or budget to create a compelling video for your pitch presentation? Our new asset, photorealistic PowerPoint, could help save the day.
Superior case study video interviews require equal parts planning and magic. Read these tips for making your customer video testimonials compelling.
Copy blocks are versatile B2B marketing essentials that can complement any wardrobe of assets. Learn the process for creating great copy blocks in this post.
Starting a new customer reference program? Refreshing your site’s portfolio of customer stories? Find out how a simple matrix can help ensure your case studies meet your marketing objectives.
Writing a venture capital or private equity PPM? Embrace the formality of the process. Learn how doing so can help you create a better private placement memorandum and save you time.
Not sure when to use high-impact infographics to help convey your B2B marketing messages? Consider these three general applications.
B2B eBooks are in vogue–and starting to replace longer B2B marketing white papers. (I haven’t written a white paper of more than eight pages in ages.) Are marketers just calling “white papers” eBooks? Maybe. Is there anything wrong with that? Yes and no. Readers may have more patience with an eBook than a white paper. […]
Thought leadership can take many forms—byline articles, white papers, keynote PowerPoint presentations, and more. One of the biggest trends in thought leadership is the blog post. Blog posts can highlight a point of view in a brief, easy-to-absorb format, using links to direct readers to more detailed information on your website. Here are five useful […]