Category: How to Write a Great…

Content Bureau teammates share their secrets for writing top-quality marcomm and other practical missives.

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How to Create a Great Customer Video, Part I: The Case Study Interview

Wednesday, November 12th, 2014 by Dan Ahern

Superior case study video interviews require equal parts planning and magic. Read these tips for making your customer video testimonials compelling.

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How to Write a Great Copy Block: An Essential Piece of Your B2B Marketing Wardrobe

Friday, September 12th, 2014 by Ruth Burk

Copy blocks are versatile B2B marketing essentials that can complement any wardrobe of assets. Learn the process for creating great copy blocks in this post.

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Customer Reference Program Management: Using a Case Study Matrix to Secure More Strategic Stories

Wednesday, August 27th, 2014 by Stacy Crinks

Starting a new customer reference program? Refreshing your site’s portfolio of customer stories? Find out how a simple matrix can help ensure your case studies meet your marketing objectives.

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The Secret to Writing Better PPMs: Go Formal

Wednesday, July 9th, 2014 by Lauren Gudath

Writing a venture capital or private equity PPM? Embrace the formality of the process. Learn how doing so can help you create a better private placement memorandum and save you time.

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How to Create High-Impact Infographics

Wednesday, June 18th, 2014 by Ruth Burk

Not sure when to use high-impact infographics to help convey your B2B marketing messages? Consider these three general applications.

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How to Create a Great B2B eBook

Wednesday, February 12th, 2014 by Lauren Gudath

B2B eBooks are in vogue–and starting to replace longer B2B marketing white papers. (I haven’t written a white paper of more than eight pages in ages.) Are marketers just calling “white papers” eBooks? Maybe. Is there anything wrong with that? Yes and no. Readers may have more patience with an eBook than a white paper. […]

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How to Write a Great Thought Leadership Blog Post

Monday, June 10th, 2013 by Ruth Burk

Thought leadership can take many forms—byline articles, white papers, keynote PowerPoint presentations, and more. One of the biggest trends in thought leadership is the blog post. Blog posts can highlight a point of view in a brief, easy-to-absorb format, using links to direct readers to more detailed information on your website. Here are five useful […]

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How to Write Great Marketing Messaging

Tuesday, August 21st, 2012 by Ruth Burk

You’re tasked with creating solid and rich marketing messaging. Suddenly, everyone around you wants to weigh in on content—and the “messaging madness” ensues. Whether you’re developing the foundation for a multiproduct campaign or creating detailed product descriptions to support your latest release, the most time-consuming aspect of the process is getting agreement around central themes. […]

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How to Write a Concise and Complete (aka Great) 25-Word Product Description

Wednesday, July 25th, 2012 by Ruth Burk

What can you do with 25 words? Write a note to your kids about how to reheat dinner. Make a grocery list. How about tell a complete, compelling story? It’s possible to finesse about two dozen words into a product description that’s not so high-level it glosses over everything, but also not so detailed it […]

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How to Write a Great Food Blog

Tuesday, May 3rd, 2011 by Stacy Crinks

In May the Content Bureau blog turns to a subject that we can all enthuse about ad infinitem: food. To kick off the May food raptures, Stacy interviews Amanda Haas, the lovely and talented founder of the acclaimed website and food blog, One Family One Meal. Stacy: Bless you, Amanda, for helping me with this […]

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