Category: How to Write a Great…

Content Bureau teammates share their secrets for writing top-quality marcomm and other practical missives.

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How to Create a High-Impact PowerPoint Slide

Tuesday, April 5th, 2016 by Ruth Burk

Perhaps you’ve seen one recently: a great PowerPoint presentation that was both content-rich and visually interesting. As a B2B marketing professional, you may have wondered what makes a truly great slide. One that’s as concise as it is visually compelling. One that’s copied, pasted, and passed around for use in multiple decks throughout your company. […]

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How to Pick a Word Count for B2B Content Marketing Blog Posts

Thursday, March 10th, 2016 by Lauren Gudath

What’s the ideal word count for a blog post that supports your company’s B2B content marketing program? Search the web and you’ll find plenty of advice about word counts. I just did a quick search and found reasonable recommendations for everything from 500 words to 1,600-2,000 words. That’s pretty broad. There is no one ideal, […]

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Want to Tell a Visually Interesting Story in PowerPoint? (Try Our New Asset: Photorealistic PowerPoint)

Tuesday, March 10th, 2015 by Allison Hayase

No time or budget to create a compelling video for your pitch presentation? Our new asset, photorealistic PowerPoint, could help save the day.

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How to Create a Great Customer Video, Part I: The Case Study Interview

Wednesday, November 12th, 2014 by Dan Ahern

Superior case study video interviews require equal parts planning and magic. Read these tips for making your customer video testimonials compelling.

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How to Write a Great Copy Block: An Essential Piece of Your B2B Marketing Wardrobe

Friday, September 12th, 2014 by Ruth Burk

Copy blocks are versatile B2B marketing essentials that can complement any wardrobe of assets. Learn the process for creating great copy blocks in this post.

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Customer Reference Program Management: Using a Case Study Matrix to Secure More Strategic Stories

Wednesday, August 27th, 2014 by Stacy Crinks

Starting a new customer reference program? Refreshing your site’s portfolio of customer stories? Find out how a simple matrix can help ensure your case studies meet your marketing objectives.

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The Secret to Writing Better PPMs: Go Formal

Wednesday, July 9th, 2014 by Lauren Gudath

Writing a venture capital or private equity PPM? Embrace the formality of the process. Learn how doing so can help you create a better private placement memorandum and save you time.

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How to Create High-Impact Infographics

Wednesday, June 18th, 2014 by Ruth Burk

Not sure when to use high-impact infographics to help convey your B2B marketing messages? Consider these three general applications.

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How to Create a Great B2B eBook

Wednesday, February 12th, 2014 by Lauren Gudath

B2B eBooks are in vogue–and starting to replace longer B2B marketing white papers. (I haven’t written a white paper of more than eight pages in ages.) Are marketers just calling “white papers” eBooks? Maybe. Is there anything wrong with that? Yes and no. Readers may have more patience with an eBook than a white paper. […]

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How to Write a Great Thought Leadership Blog Post

Monday, June 10th, 2013 by Ruth Burk

Thought leadership can take many forms—byline articles, white papers, keynote PowerPoint presentations, and more. One of the biggest trends in thought leadership is the blog post. Blog posts can highlight a point of view in a brief, easy-to-absorb format, using links to direct readers to more detailed information on your website. Here are five useful […]

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