Category: Off Hours

Life beyond the keyboard.

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How to Enter Your Work in an Industry Contest

Tuesday, November 8th, 2016 by Laurel Sutton

Recently, I was honored to be included as a judge on the Verbal Identity Panel of the LIA Awards, held in fabulous Las Vegas, Nevada. Although the LIA has been rewarding excellence in advertising for 20 years, 2016 was the first year that Verbal Identity was added to the judging categories. I learned a lot over the course […]

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Throwback Thursday: Changing Seasons, Changing Playlists—Music to Inspire Marketing Communications Magic in the Months Ahead

Thursday, September 29th, 2016 by Eric Wilinski

Depending on where you live, it’s now either the end of summer, the prelude to the end of summer, or the buildup to the prelude to the end of summer. We hear the pitter-pat of little feet returning to school. We’ll soon see the changing of the leaves. We have a vague sense that it’s […]

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Homemade Valentines Rock

Tuesday, February 10th, 2015 by Stacy Crinks

Glitter, glue, and glam: Nothing is more special than sending or receiving a homemade valentine. We hope the gorgeous valentines in this post will inspire you to show your love creatively this Valentine’s Day. (Heart confetti, anyone?)

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Want to be better at business? Read more fiction.

Monday, October 13th, 2014 by Eric Wilinski

It’s a depressing statistic: almost a quarter of Americans haven’t read a single book in the past year. But it’s not such a surprise. Between work, family, friends, and the omnipresent screens of 21st century life—laptops, smart phones, tablets—who has time to read books? Even among well-educated businesspeople, the tendency can be to read nonfiction, […]

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Changing Seasons, Changing Playlists: Music to Inspire Marketing Communications Magic in the Months Ahead

Thursday, September 19th, 2013 by Keven Smith

Depending on where you live, it’s now either the end of summer, the prelude to the end of summer, or the buildup to the prelude to the end of summer. We hear the pitter-pat of little feet returning to school. We’ll soon see the changing of the leaves. We have a vague sense that it’s […]

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Tragedy Creates Transcendent Work Moments

Tuesday, August 27th, 2013 by Stacy Crinks

This post isn’t about marcom. It’s about the meaning of life. My friend’s 11-year-old son is having a 10-hour brain surgery today: August 27, 2013—an otherwise normal Tuesday—and I’m having a little trouble focusing on work. Maybe you are, now, too. When life throws us a hideous curveball, work can be a blessing. The blessing […]

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Do You Suffer from Vacatiopathy?

Thursday, July 18th, 2013 by Keven Smith

I realize I’ve contributed several tongue-in-cheek posts (like this) to the Content Bureau’s blog over the years. But for the next few minutes, I want to be serious. I’m writing today about a problem that affects millions of overachieving Americans. It’s a problem called vacatiopathy. To put it plainly, we don’t know how to vacation. […]

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The Sweet Rewards of Throwing Your Customers a Little Sugar

Thursday, May 30th, 2013 by Keven Smith

Earlier this month, the big night finally arrived. My eight-year-old daughter Mila, a budding ballerina, made her latest stage appearance. The show was a ballet version of The Wizard of Oz. Mila and her cohorts from Friday morning ballet class played the field mice who rescue the unconscious Cowardly Lion from the deadly poppy field. […]

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Candy Heart Wisdom for B2B Marketers

Wednesday, February 13th, 2013 by Keven Smith

The other night, I tore open a bag of candy “message” hearts. Actually, two bags, because I bought some of the jumbo-sized ones, too. Studying the mix of pastel hearts scattered on my table, I realized that these traditional Valentine’s Day treats can offer B2B marketers some important lessons. (Admittedly, not much—but they’re a heck […]

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Not Just Another Happy New Year Post

Thursday, January 17th, 2013 by Keven Smith

How long have I got to wish you a Happy New Year? I can recall a Seinfeld episode in which Elaine complained that someone had wished her a Happy New Year in February. Since I’m writing this in mid-January, I hope I’m safe. But does the world even need another Happy New Year message at […]

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