Category: Techy Designer

Tips and tricks from our Techy Designer. Love gadgets and web DIY? Tired of reading about chocolate? This is your sweet spot.

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Vector or Raster = Huh?

Wednesday, March 22nd, 2017 by Michelle B.

You’ve received a request for a vector logo file from the Content Bureau’s graphic designer. If you’re confused about what that means, and about the difference between image file types, you’re not alone. Let’s chat about these two image file types—vector and raster—and discuss how each is used for various marketing collateral. Vector Files Vector […]

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Manage Your Brand Assets Like a Pro

Wednesday, January 21st, 2015 by Benjamin Lovejoy

What’s your approach to brand asset management? (Or do you even have one?) Read these tips for creating a set of brand assets and documents that will help to amplify your brand—and enhance the success of your marketing communications.

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Establishing Brand Guidelines: 5 Tips for Success

Monday, July 28th, 2014 by Benjamin Lovejoy

Brand guidelines help you control how your audience perceives your brand. Find out how to create a friendly guidebook that will help everyone who works with your brand to become passionate “brand ambassadors.”

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Twitter Gets a Makeover: Meet Your New Web Profile

Tuesday, May 27th, 2014 by Todd Nocera

Twitter has completely revamped its web profile experience. Find out what to expect from this new format before you make the switch.

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Creating Responsive Email Templates (That Work on All Sorts of Devices)

Wednesday, May 7th, 2014 by Benjamin Lovejoy

Responsive design is on the rise. Rely on these guiding principles to craft responsive emails that will work well on a wide range of devices.

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Your Brand Is More Than You Might Think

Friday, July 26th, 2013 by Benjamin Lovejoy

A common mistake in branding is believing that the work you put into defining your brand—and the hours spent developing a logo, style, standards, and the look of marketing collateral, websites, and ads—is your brand. While it’s true all of these elements are critical to developing your brand’s presence, they do not add up to […]

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Creating Successful Web Banner Ads

Tuesday, July 16th, 2013 by Todd Nocera

Web banner ads can be a very effective way for your company to market products and services online. They help build brand awareness, increase visibility, and drive traffic to your site. But getting customers to notice—and actually click on—your banner ad is easier said than done. Here are some best practices to help maximize your […]

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Skeuomorphism Gone Bad: When Visual Metaphors Fail

Wednesday, May 22nd, 2013 by Todd Nocera

When people first started interacting with computers, software designers chose visual metaphors to help users acclimate to the new environment. The folder icon is a good early example. It immediately made sense that this was a place to store documents. The idea that one could organize documents in folders was perfectly intuitive because it was […]

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New Year’s Resolution: Be More Responsive

Wednesday, December 19th, 2012 by Todd Nocera

You may have heard 2012 referred to as the “year of the tablet.” Indeed, tablet sales are booming, and on pace to eclipse PC sales by 2015. Impressive, but let’s not forget that smartphone sales surpassed PC sales last year. And in 2013, it’s expected that mobile web search will surpass desktop web search. That […]

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Pictures Worth More Than a Thousand Words: Using Animated Video in Online Marketing Campaigns

Monday, November 26th, 2012 by Craig Smiskol

Today’s online marketing campaigns are often forced into the small smartphone viewing area, where everything that can be “above the fold” must be “above the fold.” The name of the game is still the same, however: Getting consumers’ attention and holding it long enough to create an impression that leads to action. Animated videos can […]

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