Tips and tricks from our Techy Designer. Love gadgets and web DIY? Tired of reading about chocolate? This is your sweet spot.
“In the end, we want a PDF—but should we create it in InDesign or PowerPoint?” It’s a question frequently asked around here, and the answer is always the same: “It depends.” When deciding on an asset format, we ask our clients to consider the following: Design sophistication: Do you want a beautiful, slick, professional […]
You’ve received a request for a vector logo file from the Content Bureau’s graphic designer. If you’re confused about what that means, and about the difference between image file types, you’re not alone. Let’s chat about these two image file types—vector and raster—and discuss how each is used for various marketing collateral. Vector Files Vector […]
What’s your approach to brand asset management? (Or do you even have one?) Read these tips for creating a set of brand assets and documents that will help to amplify your brand—and enhance the success of your marketing communications.
Brand guidelines help you control how your audience perceives your brand. Find out how to create a friendly guidebook that will help everyone who works with your brand to become passionate “brand ambassadors.”
Twitter has completely revamped its web profile experience. Find out what to expect from this new format before you make the switch.
Responsive design is on the rise. Rely on these guiding principles to craft responsive emails that will work well on a wide range of devices.
A common mistake in branding is believing that the work you put into defining your brand—and the hours spent developing a logo, style, standards, and the look of marketing collateral, websites, and ads—is your brand. While it’s true all of these elements are critical to developing your brand’s presence, they do not add up to […]
Web banner ads can be a very effective way for your company to market products and services online. They help build brand awareness, increase visibility, and drive traffic to your site. But getting customers to notice—and actually click on—your banner ad is easier said than done. Here are some best practices to help maximize your […]
When people first started interacting with computers, software designers chose visual metaphors to help users acclimate to the new environment. The folder icon is a good early example. It immediately made sense that this was a place to store documents. The idea that one could organize documents in folders was perfectly intuitive because it was […]
You may have heard 2012 referred to as the “year of the tablet.” Indeed, tablet sales are booming, and on pace to eclipse PC sales by 2015. Impressive, but let’s not forget that smartphone sales surpassed PC sales last year. And in 2013, it’s expected that mobile web search will surpass desktop web search. That […]