Category: The Business of Copywriting

The scoop on what we’re reading, writing, and talking about in marcomm.

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Words to Watch: The Stocking-Size Style Guide

Thursday, December 22nd, 2016 by David Hayward

We love creating editorial style guides and brand guidelines because they can help a company to produce more effective content for years. These references can be especially helpful for people in your organization who produce content but don’t count writing as a core skill. But not all companies want or need a comprehensive new guide. […]

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Copy Blocks: Really, What Can’t They Do?

Tuesday, December 13th, 2016 by Lisa Stonestreet

At the Content Bureau, we produce a lot of marketing assets. A few are crucial but short-lived one-offs, for events or other special occasions. Most—like web copy, case studies, and infographics—are designed to serve your business for much longer, in a variety of situations. And then there are copy blocks. As the name implies, they’re […]

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Why the Best Bylined Articles Are a Team Effort

Friday, November 18th, 2016 by Chris Kent

I’ve never liked pure “ghostwriting”—that is, writing all of the words under someone else’s name without any input from the person who’s actually taking the credit. I’m not annoyed that I don’t share the spotlight. I just think that writing falls flat when there’s no authentic input from the “author.” This is especially true when […]

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The Five Most Useful Partner Marketing Assets

Thursday, July 28th, 2016 by Allison Hayase

Partner marketing is smart. Selling products through distributors allows you to reach many more customers, and grow your business exponentially. But partners need the right tools—different tools than those you’d share with your customers—to successfully sell your services and maintain the integrity of your brand. The Content Bureau has helped numerous clients develop core partner […]

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How to Stretch Your Marketing Budget

Wednesday, June 8th, 2016 by Allison Hayase

We love to give our clients what they want, and sometimes that means coming up with creative ways to help them do more with a smaller budget. To help clients spend less, we’ve found ways to modify the asset format, change the approach (they do more work—we do less), or decrease the number of drafts […]

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Hey Content Bureau, Can You Make Me This Really Crazy Marketing Asset?

Wednesday, January 13th, 2016 by Stacy Crinks

It’s a new year, and we’re having fun coming up with wild new marketing assets for our clients. I just emailed one of our all-time most creative clients—she once asked us to create a pinwheel, yes: a marcom lollipop spinning on a stick!—and it reminded me to tell you about these projects that step beyond […]

runs the Content Bureau, @contentbureau.

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Create Tons of High-Quality Marketing Content While Lying Poolside Sipping a Cool Mojito

Monday, August 10th, 2015 by Stacy Crinks

When should you start producing your fall campaign content? Right now. May we suggest mixing up a nice cool cocktail to toast the last days of summer and then giving us a call?

runs the Content Bureau, @contentbureau.

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The Content Bureau Posts Two New Customer Case Studies

Monday, March 23rd, 2015 by Stacy Crinks

There’s no “right way” to hire the Content Bureau. We can help you create content that you don’t want to (or can’t) do in-house. Read these two case studies to find out why talented marketers choose to work with us.

runs the Content Bureau, @contentbureau.

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Tips for Coming in Under Budget on Your Marcom Projects

Tuesday, January 27th, 2015 by Allison Hayase

Some Content Bureau clients have a knack for coming in under budget on their marcom projects. Find out what four things they have in common.

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How to Get the Best Value From the Content Bureau

Tuesday, November 4th, 2014 by Stacy Crinks

We want to be our clients’ first-choice agency for producing great marketing content—and delivering great value. Read these tips for scoping work with the Content Bureau, so you can get the right work/price trade-offs on every project.

runs the Content Bureau, @contentbureau.

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