Category: The Business of Copywriting

The scoop on what we’re reading, writing, and talking about in marcomm.

FacebookTwitterLinkedInGoogle+Email
RSS

Distance Makes the Writer Grow Fonder of Editors—Or, Bringing It Home with the TZ Advantage

Wednesday, April 12th, 2017 by Lucy A.

For millennia, members of families—blood and work—lived mostly in the same area and were impacted considerably when one of their own struck out for distant pastures. But now that we’ve become wedged in the ethereal arms of technology, distance is a snap to negotiate. Electronic devices make it almost too convenient to move all forms […]

Tags

, ,

Posted In

Beyond the Style Guide, The Business of Copywriting

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

The Oxford Comma Argument Rages On

Tuesday, March 28th, 2017 by Chris

“Nothing, but nothing—profanity, transgender pronouns, apostrophe abuse—excites the passion of grammar geeks more than the serial, or Oxford, comma,” according to The New Yorker. Much like asking creative types if they put one space or two after a period, demanding they pick a side in the serial-comma debate can spark fistfights, especially now that we’ve […]

Tags

Posted In

Ask the Grammar Queen, The Business of Copywriting

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Be a Superstar Reviewer: Four Tips for Getting What You Want from Your Copywriter

Wednesday, March 15th, 2017 by Ruth

All marketing managers want to get the most from their copywriting budgets. When you hire the Content Bureau, we’ll typically ask you to review up to three drafts of copy. Is there a right way to review B2B copy? Absolutely! For best results, make your feedback the following: Timely. Just like a box of cereal […]

Tags

, ,

Posted In

How to Write a Great…, The Business of Copywriting

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Words to Watch: The Stocking-Size Style Guide

Thursday, December 22nd, 2016 by Dave

We love creating editorial style guides and brand guidelines because they can help a company to produce more effective content for years. These references can be especially helpful for people in your organization who produce content but don’t count writing as a core skill. But not all companies want or need a comprehensive new guide. […]

Tags

, , ,

Posted In

How to Write a Great…, The Business of Copywriting

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Copy Blocks: Really, What Can’t They Do?

Tuesday, December 13th, 2016 by Lisa S.

At the Content Bureau, we produce a lot of marketing assets. A few are crucial but short-lived one-offs, for events or other special occasions. Most—like web copy, case studies, and infographics—are designed to serve your business for much longer, in a variety of situations. And then there are copy blocks. As the name implies, they’re […]

Tags

,

Posted In

The Business of Copywriting

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Why the Best Bylined Articles Are a Team Effort

Friday, November 18th, 2016 by Chris

I’ve never liked pure “ghostwriting”—that is, writing all of the words under someone else’s name without any input from the person who’s actually taking the credit. I’m not annoyed that I don’t share the spotlight. I just think that writing falls flat when there’s no authentic input from the “author.” This is especially true when […]

Tags

Posted In

Beyond the Style Guide, The Business of Copywriting

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

The Five Most Useful Partner Marketing Assets

Thursday, July 28th, 2016 by Allison

Partner marketing is smart. Selling products through distributors allows you to reach many more customers, and grow your business exponentially. But partners need the right tools—different tools than those you’d share with your customers—to successfully sell your services and maintain the integrity of your brand. The Content Bureau has helped numerous clients develop core partner […]

Tags

Posted In

The Business of Copywriting

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

How to Stretch Your Marketing Budget

Wednesday, June 8th, 2016 by Allison

We love to give our clients what they want, and sometimes that means coming up with creative ways to help them do more with a smaller budget. To help clients spend less, we’ve found ways to modify the asset format, change the approach (they do more work—we do less), or decrease the number of drafts […]

Tags

, , , , ,

Posted In

Beyond the Style Guide, The Business of Copywriting

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Hey Content Bureau, Can You Make Me This Really Crazy Marketing Asset?

Wednesday, January 13th, 2016 by Stacy

It’s a new year, and we’re having fun coming up with wild new marketing assets for our clients. I just emailed one of our all-time most creative clients—she once asked us to create a pinwheel, yes: a marcom lollipop spinning on a stick!—and it reminded me to tell you about these projects that step beyond […]

Tags

, , , ,

Posted In

The Business of Copywriting

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Create Tons of High-Quality Marketing Content While Lying Poolside Sipping a Cool Mojito

Monday, August 10th, 2015 by Stacy

When should you start producing your fall campaign content? Right now. May we suggest mixing up a nice cool cocktail to toast the last days of summer and then giving us a call?

Tags

, ,

Posted In

The Business of Copywriting

Related posts