Category: The Business of Copywriting

The scoop on what we’re reading, writing, and talking about in marcomm.

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The Content Bureau Posts Two New Customer Case Studies

Monday, March 23rd, 2015 by Stacy

There’s no “right way” to hire the Content Bureau. We can help you create content that you don’t want to (or can’t) do in-house. Read these two case studies to find out why talented marketers choose to work with us.

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Tips for Coming in Under Budget on Your Marcom Projects

Tuesday, January 27th, 2015 by Allison

Some Content Bureau clients have a knack for coming in under budget on their marcom projects. Find out what four things they have in common.

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How to Get the Best Value From the Content Bureau

Tuesday, November 4th, 2014 by Stacy

We want to be our clients’ first-choice agency for producing great marketing content—and delivering great value. Read these tips for scoping work with the Content Bureau, so you can get the right work/price trade-offs on every project.

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In Praise of Case Studies

Tuesday, October 21st, 2014 by Bobbie

Case studies are among the most versatile B2B marcom assets around. Read this post to learn how they can add value anywhere in your target buyer’s journey through the sales funnel.

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What Is Big Data, and How Is It Shaping the Future of Marketing?

Monday, August 11th, 2014 by Eric

Sure, big data probably has been a bit overhyped. But it’s clear the big data trend is only moving forward, and many marketers are already generating real value from big data insights. Don’t get left behind.

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What Is an eBook?

Monday, May 12th, 2014 by Stacy

eBooks are hot, hot, hot in B2B marketing right now. But what IS an eBook? The definition is broad, for sure. Here’s what we’ve seen, and what we think works best—from content to format.

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B2B Website Best Practices, Part III: Writing Headlines

Tuesday, April 1st, 2014 by Stacy

The Content Bureau’s new website is live! Check out the final installment of our B2B Website Best Practices blog post series and find out why writing headlines for B2B sites can be a (huge!) challenge, and learn about some strategies for success our team discovered along the way.

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What Causes Marcom Projects to Fail

Wednesday, March 5th, 2014 by Stacy

It’s really hard for me to write in the negative—I’m much more comfortable with “carrot” than “stick”—but will do so to make an important point. Marketing communications projects do fail, often for simple reasons that can be avoided. Failure in my book means that a project stalls or never finishes, greatly exceeds the original budget, […]

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Social Media: The Basics

Friday, February 28th, 2014 by Jenny

It’s been a decade since the emergence of Facebook, and the advent of social media has forever changed the landscape of corporate marketing strategies. Companies across all industries are increasingly participating in conversations with their consumers via wall posts or tweets, but often are unsure of how to make the first move. Having helped various […]

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Love or Hate Avon’s New Animated Video? Either Way, It’s a Win.

Wednesday, January 29th, 2014 by Stacy

Whether you love or hate the Avon Foundation’s new “Will You Walk? Or Will You Walk Away?” animated video, I’m calling it a huge win for the breast cancer cause—and a case study on effective viral video. Launched January 13 on prime time TV in major markets where the eight 2014 Avon Walks will take […]

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