Category: Writing We Love

You thought these posts would all feature The New Yorker, didn’t you? Guess again.

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Want to be better at business? Read more fiction.

Monday, October 13th, 2014 by Eric Wilinski

It’s a depressing statistic: almost a quarter of Americans haven’t read a single book in the past year. But it’s not such a surprise. Between work, family, friends, and the omnipresent screens of 21st century life—laptops, smart phones, tablets—who has time to read books? Even among well-educated businesspeople, the tendency can be to read nonfiction, […]

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A Fabulous New Word Can Make My Whole Day

Wednesday, August 1st, 2012 by Stacy Crinks

I dare you to say this really fast: “Kardashianization, Kardashianization, Kardashianization.” Ha! Aren’t you now in the greatest mood ever? Being a “wordie” can be an affliction. Just yesterday, I had to admit on a PTA conference call (yes, those do exist) that misplaced apostrophes and missing hyphens in one of our fundraising communications were, […]

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Maira Kalman: A Love Letter

Friday, June 29th, 2012 by Lisa Stonestreet

Dear Maira, Is it OK if I call you Maira? Because I love you so. I love Benjamin Franklin’s fur hat, and your paintings of the hole punches and rubber bands and cherry trees, the one with the sea of flags and the one with Herman Melville eating a fried egg. I love all the […]

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Edward Tufte: An Appreciation

Wednesday, March 7th, 2012 by Lisa Stonestreet

What you business types have always secretly suspected about writers and designers is true: We sit around in cafés all day, peering into our laptops and muttering to ourselves. Sometimes we take breaks to play Words With Friends, or to drink coffee and mutter to each other. All that muttering? Sometimes it’s about the joys […]

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Wordie Fun for the Holiday Dinner Table

Tuesday, December 6th, 2011 by Stacy Crinks

Hoping to spark some delicious conversation around the holiday dinner table? Stacy interviews Cristy Clarke, fabulous founder of TableTopics—conversation starters featured on the “Martha Stewart Show,” on “Ellen,” in O Magazine’s “Favorite Things” issue, and now, in the world-famous Content Bureau blog … Stacy: Cristy, it’s so exciting to interview THE queen of conversation! Please […]

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Steve Jobs Planted Seeds for Great Marketing at Apple Inc.

Friday, October 7th, 2011 by Jane Irene Kelly

When tech pioneer and Apple Inc. co-founder Steve Jobs died this week after a long fight with cancer, the marketing community lost a role model. Veteran marketing pro John Ellett, writing for Forbes, reflects on the legacy that Apple’s “unofficial” CMO leaves marketing pros. John Ellet on Steve Jobs’ Legacy for Marketers    

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Thanks, Mr. Rooney, for 70 Years of Great Communication

Friday, September 30th, 2011 by Jane Irene Kelly

Andy Rooney knows how to get a message across to millions of people. Like a brown paper bag, his delivery style is plain and simple, but highly effective. On Sunday, October 2, the 92-year-old Mr. Rooney will retire after 70 years of working in journalism and more than 30 years of delivering commentaries and essays […]

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9/11: No Language Legacy? NPR Commentary

Sunday, September 11th, 2011 by Jane Irene Kelly

It has been 10 years since the 9/11 terrorist attacks. While memories last long, the attack’s impact on our language has been surprisingly ephemeral. Linguist Geoff Nunberg reflects on how 9/11 dramatically changed our world, but not our vocabulary, on NPR’s Fresh Air: Linguist Geoff Nunberg on 9/11 Language Legacy

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Summer Reads for Marcom Pros

Thursday, July 21st, 2011 by Jane Irene Kelly

Many marcomm professionals will feel compelled to grab the latest business gospel as vacation reading this summer. But as passionate, creative thinkers, they also should consider dropping a few of these titles into their beach bags.

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How to Write a Great Food Blog

Tuesday, May 3rd, 2011 by Stacy Crinks

In May the Content Bureau blog turns to a subject that we can all enthuse about ad infinitem: food. To kick off the May food raptures, Stacy interviews Amanda Haas, the lovely and talented founder of the acclaimed website and food blog, One Family One Meal. Stacy: Bless you, Amanda, for helping me with this […]

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