You’d love your partners to put their all into marketing your shared offering, but the truth is that they’re as busy as you are. Add to that the possibility that they’re less than well equipped to produce professional marketing collateral—and your path is clear.
To help partners sell your products, we suggest creating co-branded case studies that can showcase the power of your solution. The right story can show target customers how your offerings and your partner’s work together to deliver powerful benefits.
Objective: Tell a compelling story. Generate interest in how your combined solutions served the profiled company, and how similar solutions might work for readers’ businesses.
Format: One- or two-page narrative with callouts in the form of quotations or stats, supported by informative images.
Content: A good case study should tell a compelling story with a clear beginning, middle, and end:
What makes it work for partner marketing:
Stay tuned for more about the five most useful partner marketing assets as our Partner Marketing Blog Series continues.
Next up: co-branded data sheet design