February is the month where winter goes to die. Sparkling, soft snow has dwindled into gray, crusty blobs, and weary people trudge through their days with little, personal clouds hovering overhead. Gone is that rush of energy delivered in New Year’s happy grasp. It takes all we have to finish that white paper, let alone take on the PowerPoint presentation for that looming spring conference. And forget self care! Pass the double stuffs and Buzzfeed!
But this year was different.
Oh, yes. This year? I found the solution.
Give it 20!
I’ve discovered that 20 minutes is just enough time to get things done, but not so much of a commitment as to be overwhelming. I can do anything for 20 minutes. And I can limit myself to 20 minutes. And so can you.
Take a notebook and carve your day into 20-minute intervals (with a few minutes in between for transitions). Then assign these intervals to your desired—or dreaded but unavoidable—tasks. And pull out your stopwatch app.
And remember—if you’re stuck and need some help, the Content Bureau is always here for you every month of the year. Got any productivity ideas you’d like to share with us? Leave us a comment—but don’t spend more than 20 on it!
Part three of a three-part series. One of the most fun categories to judge at the 2016 LIA Awards was taglines (endlines). This was because—as we say in the naming biz—we had seven words rather than seven letters to play with and consider! The taglines we reviewed were mostly from advertising campaigns, both print and […]
As you might guess from looking at our website, or my stationery collection, or my closet—freakishly awash in red and pink, with a dash of metallic glitter—Valentine’s Day is my favorite holiday. This giant painting in my home office sets the tone for my entire life. If there is one word I would have tattooed […]
We love creating editorial style guides and brand guidelines because they can help a company to produce more effective content for years. These references can be especially helpful for people in your organization who produce content but don’t count writing as a core skill. But not all companies want or need a comprehensive new guide. […]
At the Content Bureau, we produce a lot of marketing assets. A few are crucial but short-lived one-offs, for events or other special occasions. Most—like web copy, case studies, and infographics—are designed to serve your business for much longer, in a variety of situations. And then there are copy blocks. As the name implies, they’re […]
Part two of a three-part series. As I mentioned in my previous post, I was recently invited to join the judges of the Verbal Identity panel of the 2016 LIA Awards. Now that the LIA winners for Verbal Identity have been announced, we can examine why those Gold and Silver winners took the honors. I […]
I’ve never liked pure “ghostwriting”—that is, writing all of the words under someone else’s name without any input from the person who’s actually taking the credit. I’m not annoyed that I don’t share the spotlight. I just think that writing falls flat when there’s no authentic input from the “author.” This is especially true when […]
Recently, I was honored to be included as a judge on the Verbal Identity Panel of the LIA Awards, held in fabulous Las Vegas, Nevada. Although the LIA has been rewarding excellence in advertising for 20 years, 2016 was the first year that Verbal Identity was added to the judging categories. I learned a lot over the course […]
Yes! This is possible! It’s all about bundling. Our clients—ambitious marketers at large B2B technology and financial services companies—tend to use us for the “hard stuff.” These days, the “hard stuff” isn’t just the long stuff, it’s a bundle of marketing program assets that work together to nurture our clients’ customers along the buyer’s journey. […]
It starts innocently enough: Thanks so much for sending. I’d love to set up a call for later this week! Wow—that would be great! But then we find ourselves writing lines like this: I’m really […]