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How to Create a Partner-Facing PowerPoint Pitch Deck

Wednesday, August 24th, 2016 by Allison

ppt_blogTo make it ultra easy for partners to sell your products, we suggest giving them a ready-to-use, co-branded sales deck. This asset includes logos from both of your companies, as well as customized information about how your products work together to benefit your target customers.


Objective: Generate interest in your joint solution, and spark a discussion.

Format: 10 to 15 PowerPoint slides with minimal text. Do include speaker’s notes—feel free to pull directly from your recently created copy blocks—to ensure that your partner’s salespeople stay on message.

Content: Varies depending on the audience and solution, but usually includes:

  • A description of the problem your product helps to solve
  • An overview of your company and who you serve
  • A summary of high-level benefits/features
  • A depiction of how you and your partner work together to benefit the customer
  • Examples and testimonials from customers who have benefitted from your joint solution
  • A delineation of next steps and/or a call to action

Design: The template should be clean and simple, and co-branded with both your partner’s logo and your own. To get the most use out of this asset, consider developing a template that can be leveraged across multiple partners.

Creating this customer-facing sales pitch for your partners may sound easy, but getting the content and tone right are the key. When done right, this can be one of your most useful partner marketing assets and can provide an enviable ROI.

Stay tuned for more about the five most useful partner marketing assets as our Partner Marketing Blog Series continues.

Next up: case studies

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Play Nice: Write the Perfect B2B Sales Playbook for Partners

Wednesday, August 17th, 2016 by Lauren

If you sell B2B products through partner channels, a sales playbook just might become the most effective marketing asset in your arsenal. That’s because a good playbook gets partners talking about your products directly with their customers. Some playbooks are massive tomes focused on product details and corresponding messaging. Chances are, your partners will find […]

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How to Create Great Partner Marketing Messaging

Wednesday, August 3rd, 2016 by Ruth

You’ve got partners eager to sell your latest offering. Before they head out the door to talk to their customers on your behalf, make sure you arm them with the foundation to speak intelligently (and on message!) about your solution. The best way to accomplish this? Give your partner some purpose-built, clear, and concise partner […]

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The Five Most Useful Partner Marketing Assets

Thursday, July 28th, 2016 by Allison

Partner marketing is smart. Selling products through distributors allows you to reach many more customers, and grow your business exponentially. But partners need the right tools—different tools than those you’d share with your customers—to successfully sell your services and maintain the integrity of your brand. The Content Bureau has helped numerous clients develop core partner […]

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Throwback Thursday—How to Create a Great Customer Video, Part I: The Case Study Interview

Thursday, July 7th, 2016 by Dan

Compelling customer video testimonials are an important part of any modern marketing campaign. Yet superior case study video interviews require equal parts planning and magic. In a YouTube world, how do you capture the best customer sound bites on camera? Before I learned to interview customers on camera, I hired experts. I watched and learned. After working […]

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Digital Storytelling as a Way to Build Corporate Communities

Wednesday, June 29th, 2016 by Reka

Have you heard of the International Day for Sharing Life Stories? It’s May 16th, the day that Pulitzer Prize-winning Studs Terkel—known best for his oral histories of everyday Americans—was born. It’s a day to celebrate the power of telling personal stories as a way to build community—any community, from rural to corporate. Personal stories—first-person stories […]

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When It’s Not Super to Use Superlatives

Tuesday, June 21st, 2016 by Laurel

So you’re supposed to be all casual and authentic when blogging. You might feel comfortable throwing around a few superlatives, like “our product is just the best,” or it’s “best in class,” which you’d never do in more buttoned-up content like eBooks or white papers. You’ve been told that headlines containing superlatives get better results. […]

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Four Steps to More-Viral Marketing Content

Thursday, June 16th, 2016 by Eric

Going viral is the content marketer’s holy grail. By making audiences feel compelled to share your content, you can multiply the impact of your marketing spend by orders of magnitude. But how do you make that happen? How do you create viral content, like the Old Spice Guy video campaign . . .   . […]

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How to Stretch Your Marketing Budget

Wednesday, June 8th, 2016 by Allison

We love to give our clients what they want, and sometimes that means coming up with creative ways to help them do more with a smaller budget. To help clients spend less, we’ve found ways to modify the asset format, change the approach (they do more work—we do less), or decrease the number of drafts […]

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Edit Like Nobody’s Watching: What I Learned from the Wrong Editing Tool

Thursday, June 2nd, 2016 by Dave

One of my ongoing projects is editing a series of articles, each written by one author but incorporating feedback from several teams. Instead of the conventional email-and-Word approach, we set out to use a cloud-based collaboration tool built for speed and simplicity. The tool would let us avoid endless email chains, conflicting sets of feedback, […]

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