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Distance Makes the Writer Grow Fonder of Editors—Or, Bringing It Home with the TZ Advantage

Wednesday, April 12th, 2017 by Lucy A.

UTC_hue4map_ATAFor millennia, members of families—blood and work—lived mostly in the same area and were impacted considerably when one of their own struck out for distant pastures. But now that we’ve become wedged in the ethereal arms of technology, distance is a snap to negotiate. Electronic devices make it almost too convenient to move all forms of documents and stay in touch, and employees need not cast off their employers simply because they must move to follow their hearts, their health, or their long-held geographically anchored dreams.

In fact, sometimes the distance is not only problem-free—it can provide a huge benefit. Content Bureau writers have come to realize the advantages of a continental jump while working with me—their out-of-town-in-a-major-way editor. Is it the image of me trotting around in my adopted 12th-century, 50-inhabitant, French hamlet that sustains them as they navigate endless rivers of Bay Area traffic?

I’m sure they toy with this vision. But I know the truth: forget the bass—it’s all about the time zones!

Our writers know that when push comes to shove, they can send me whatever they’re working on—be it white paper, eBook, speech, PowerPoint presentation—as late as they want, and when they awaken to the chirps of little blue birds with gauzy dressing gowns wedged delicately in their beaks, their edited projects will be waiting patiently in their inboxes.

The benefits to this cannot be overstated. The Content Bureau maps out projects with precision, allowing ample time for writers, editors, and graphic designers to work comfortably and creatively with clients who also need time to comment and review. But emergencies happen: Kids vomit throughout entire households. Computers commit hari-kari. And clients sometimes receive last-minute, game-changing info that calls for entire project overhauls.

And that’s when the TZ advantage provides welcome relief. With a nine-hour Time Zone difference, the Content Bureau can conceivably do three emergency turnarounds in an overnight fourteen-hour period. Yes, we’d need massages afterwards—and rush fees, for sure—but thanks to the TZ difference it can be done.

Find yourself up against a wall with a short deadline on your hands? Contact us! We might be able to make the CB TZ advantage your next greatest discovery!

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Beyond the Style Guide, The Business of Copywriting

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What Format Should We Use: Adobe InDesign or Microsoft PowerPoint?

Wednesday, April 5th, 2017 by Allison and Todd

  “In the end, we want a PDF—but should we create it in InDesign or PowerPoint?” It’s a question frequently asked around here, and the answer is always the same: “It depends.” When deciding on an asset format, we ask our clients to consider the following: Design sophistication: Do you want a beautiful, slick, professional […]

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Techy Designer

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The Oxford Comma Argument Rages On

Tuesday, March 28th, 2017 by Chris

“Nothing, but nothing—profanity, transgender pronouns, apostrophe abuse—excites the passion of grammar geeks more than the serial, or Oxford, comma,” according to The New Yorker. Much like asking creative types if they put one space or two after a period, demanding they pick a side in the serial-comma debate can spark fistfights, especially now that we’ve […]

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Ask the Grammar Queen, The Business of Copywriting

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Vector or Raster = Huh?

Wednesday, March 22nd, 2017 by Michelle

You’ve received a request for a vector logo file from the Content Bureau’s graphic designer. If you’re confused about what that means, and about the difference between image file types, you’re not alone. Let’s chat about these two image file types—vector and raster—and discuss how each is used for various marketing collateral. Vector Files Vector […]

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Be a Superstar Reviewer: Four Tips for Getting What You Want from Your Copywriter

Wednesday, March 15th, 2017 by Ruth

All marketing managers want to get the most from their copywriting budgets. When you hire the Content Bureau, we’ll typically ask you to review up to three drafts of copy. Is there a right way to review B2B copy? Absolutely! For best results, make your feedback the following: Timely. Just like a box of cereal […]

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How to Write a Great…, The Business of Copywriting

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Give It 20! Or, How to Jump-Start Any Project.

Tuesday, March 7th, 2017 by Lucy A.

February is the month where winter goes to die. Sparkling, soft snow has dwindled into gray, crusty blobs, and weary people trudge through their days with little, personal clouds hovering overhead. Gone is that rush of energy delivered in New Year’s happy grasp. It takes all we have to finish that white paper, let alone […]

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How to Write an Award-Winning Tagline

Wednesday, February 15th, 2017 by Laurel

Part three of a three-part series. One of the most fun categories to judge at the 2016 LIA Awards was taglines (endlines). This was because—as we say in the naming biz—we had seven words rather than seven letters to play with and consider! The taglines we reviewed were mostly from advertising campaigns, both print and […]

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The Best Valentine’s Day Blog Posts of All Time

Tuesday, February 7th, 2017 by Stacy

As you might guess from looking at our website, or my stationery collection, or my closet—freakishly awash in red and pink, with a dash of metallic glitter—Valentine’s Day is my favorite holiday. This giant painting in my home office sets the tone for my entire life. If there is one word I would have tattooed […]

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Words to Watch: The Stocking-Size Style Guide

Thursday, December 22nd, 2016 by Dave

We love creating editorial style guides and brand guidelines because they can help a company to produce more effective content for years. These references can be especially helpful for people in your organization who produce content but don’t count writing as a core skill. But not all companies want or need a comprehensive new guide. […]

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Copy Blocks: Really, What Can’t They Do?

Tuesday, December 13th, 2016 by Lisa S.

At the Content Bureau, we produce a lot of marketing assets. A few are crucial but short-lived one-offs, for events or other special occasions. Most—like web copy, case studies, and infographics—are designed to serve your business for much longer, in a variety of situations. And then there are copy blocks. As the name implies, they’re […]

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