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The Legend of Sleepy Hollow

Thursday, October 29th, 2009 by Stacy

Friends,

It’s time for a little spooky fun. What do we love to read during Halloween week, but is too scary for the kidlets?

The Legend of Sleepy Hollow

If, like me, you’re on the West Coast but missing a NY fall, page 12 is a must-read. If you must jump straight to the chase, start on page 17. You’ll never look at a grimacing jack o’lantern the same way again.

Ooooooh went the wind, and out went the lights….

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Is My Writing Too Passive?

Thursday, October 22nd, 2009 by Lisa S.

Your Highness: This letter is being written because I’ve been told that there is a problem with my writing. Specifically, a problem with the passive voice. But understanding this is difficult. I mean, my job is in marketing. I’m supposed to be good with words. And language has always come easily to me—out-of-the-box thinking is […]

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Making Your Case: A Guide to Compelling Customer Case Studies

Thursday, October 15th, 2009 by Client

I recently took a stroll down memory lane—and tripped and fell. The occasion was a look at some of the first customer case studies I ever wrote, way back in 1992. Rereading those pieces, it turned out, was not exactly a pleasant excursion—more like visiting an embarrassing relative. I was relieved no one else would […]

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“After Deadline,” The New York Times

Thursday, October 8th, 2009 by Chris

If you want to learn how to write clean copy, fast and under the gun – for marketing or any other arena where clarity is valued – the best training is in a big-city newsroom. (Assuming there are any such jobs left in journalism, but that’s another story.) Those of us lucky enough to have […]

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Who Should Run the Company’s Social Media Efforts?

Thursday, October 1st, 2009 by Stacy

While consumers and small businesses tweet away, large businesses struggle to determine their corporate and product-level social media strategies. Should each product group have its own blog, Facebook fan page, and Twitter account? Who is responsible for ensuring that each product term has an accurate wiki? We recommend that corporate marketing departments develop high-level social […]

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Top Five Must-Have Marcom Assets for Fall ’09

Thursday, September 24th, 2009 by Stacy

Friends, Certain asset types have been particularly popular this year. Through a skinny budgeting cycle, these projects have remained on the marketing manager’s to-do list—mostly because salespeople continue to clamor for them. Top Five Must-Have Marcom Assets for Fall ’09: Playbook. What’s not to love about an easy-to-read guide that helps field and channel partners […]

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Splendora

Thursday, September 17th, 2009 by Stacy

We are a serious technology marcom copywriting agency. That doesn’t prevent us from going gaga over great consumer-focused advertorials authored by the genius girlfriends at Splendora of San Francisco. CEO Gina Pell describes Splendora’s voice: “We’re Cat Deely meets Tim Gunn.” Plus a lot of Gina. Sassy first—to grab your attention. Then informative. You can’t […]

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How Do I Use the Subjunctive?

Thursday, September 3rd, 2009 by Lisa S.

Your Highness: As part of my job in a large corporation, I must communicate in writing with my colleagues and customers. I’m a bit embarrassed to admit this, holding as I do a degree from a fancy business school and all, but here goes: When it comes to grammar, I’ve been faking it for 34 […]

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Want to See Your Company’s Future? Show Me the Wiki.

Thursday, August 27th, 2009 by Todd

Wikipedia rules the Internet. It’s a more popular information source than CNN and Yahoo News and, with more than three million articles, its pages appear in top-ten search results well over 90% of the time (some reports put the figure as high as 97%). Not bad for a website that’s existed for a mere eight […]

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USA Today

Thursday, August 20th, 2009 by Chris

USA Today. McPaper. The newspaper with the cutesy graphics and not much copy. The one you trip over when you leave your hotel room, and the one you take from the flight attendant when they’ve run out of the Times or the Journal.  USA Today gets no respect. Agreed, it’s nowhere near as satisfying a […]

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