Certain asset types have been particularly popular this year. Through a skinny budgeting cycle, these projects have remained on the marketing manager’s to-do list—mostly because salespeople continue to clamor for them.
Top Five Must-Have Marcom Assets for Fall ’09:
Here at the Content Bureau we recently celebrated our best August in company history. Are we thrilled? Absolutely! Surprised? Not entirely. Our clients are doing more with less these days, but they’re still doing.
Q4 budgets are looking better than they have in months, but prudence is still in fashion. If you’re going to splash out, include at least one high-impact piece from the list above. And let us know when you start receiving love letters from the field.
We are a serious technology marcom copywriting agency. That doesn’t prevent us from going gaga over great consumer-focused advertorials authored by the genius girlfriends at Splendora of San Francisco. CEO Gina Pell describes Splendora’s voice: “We’re Cat Deely meets Tim Gunn.” Plus a lot of Gina. Sassy first—to grab your attention. Then informative. You can’t […]
Your Highness: As part of my job in a large corporation, I must communicate in writing with my colleagues and customers. I’m a bit embarrassed to admit this, holding as I do a degree from a fancy business school and all, but here goes: When it comes to grammar, I’ve been faking it for 34 […]
Wikipedia rules the Internet. It’s a more popular information source than CNN and Yahoo News and, with more than three million articles, its pages appear in top-ten search results well over 90% of the time (some reports put the figure as high as 97%). Not bad for a website that’s existed for a mere eight […]
USA Today. McPaper. The newspaper with the cutesy graphics and not much copy. The one you trip over when you leave your hotel room, and the one you take from the flight attendant when they’ve run out of the Times or the Journal. USA Today gets no respect. Agreed, it’s nowhere near as satisfying a […]
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