Tag: articles

FacebookTwitterLinkedInGoogle+Email
RSS

How to Create All Your Marketing Program Content At the Same Time (Quickly, Cost-Effectively, and with No Drama)

Tuesday, November 1st, 2016 by Stacy

Yes! This is possible! It’s all about bundling. Our clients—ambitious marketers at large B2B technology and financial services companies—tend to use us for the “hard stuff.” These days, the “hard stuff” isn’t just the long stuff, it’s a bundle of marketing program assets that work together to nurture our clients’ customers along the buyer’s journey. […]

Tags

, , , , , , , ,

Posted In

Beyond the Style Guide, How to Write a Great…

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Edit Like Nobody’s Watching: What I Learned from the Wrong Editing Tool

Thursday, June 2nd, 2016 by Dave

One of my ongoing projects is editing a series of articles, each written by one author but incorporating feedback from several teams. Instead of the conventional email-and-Word approach, we set out to use a cloud-based collaboration tool built for speed and simplicity. The tool would let us avoid endless email chains, conflicting sets of feedback, […]

Tags

,

Posted In

Beyond the Style Guide

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Four Online Tools to Improve Your Copywriting

Tuesday, April 26th, 2016 by Eric

Good copywriting is smart—plus polished, professional, and mistake-free. It helps your brand look good. It can also help you engage your audience more deeply and convert more prospects to customers. If you’re looking to “level up” the quality of your copywriting, there are many helpful tools available on the internet: 1. The free Hemingway App […]

Tags

, , , , ,

Posted In

Beyond the Style Guide

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

3 Reasons to Create Long-Form Digital Marketing Content

Wednesday, January 14th, 2015 by Eric

Digital content should be short and sweet, no? Actually, your target audience may crave something more substantial. This post offers four reasons to “go long” with digital marketing content.

Tags

, , , , ,

Posted In

Beyond the Style Guide

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

How to Write a Great Wiki

Monday, November 22nd, 2010 by Lucy S.

If your writers have ever written a wiki, they’ve probably done battle with the wiki editors. I’m convinced they post their objections gleefully. Writing wikis for a company or a product is particularly tricky—if your writers don’t tread carefully, they’ll likely get whapped with “This article is written like an advertisement. Please help rewrite this […]

Tags

, ,

Posted In

How to Write a Great…

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

The Mystique of “The Trades”

Friday, April 9th, 2010 by Alicia

Every subculture needs its holy scriptures. Business executives feel more like business executives when they read The Harvard Business Review. Marketers replenish their chops with Brandweek, start-ups with Entrepreneur. And so on. From The Mining Journal (founded in 1835) to Fish Farming International, name a specialty, and there’s a specialty publication that confers at least wannabe-insider status on its readers.

Tags

,

Posted In

Writing We Love

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Lives by the Column Inch

Wednesday, February 17th, 2010 by Alicia

Newspaper obits describe the fabulous lives of uncelebrated people.

Tags

Posted In

Off Hours

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

“After Deadline,” The New York Times

Thursday, October 8th, 2009 by Chris

If you want to learn how to write clean copy, fast and under the gun – for marketing or any other arena where clarity is valued – the best training is in a big-city newsroom. (Assuming there are any such jobs left in journalism, but that’s another story.) Those of us lucky enough to have […]

Tags

,

Posted In

Writing We Love

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

USA Today

Thursday, August 20th, 2009 by Chris

USA Today. McPaper. The newspaper with the cutesy graphics and not much copy. The one you trip over when you leave your hotel room, and the one you take from the flight attendant when they’ve run out of the Times or the Journal.  USA Today gets no respect. Agreed, it’s nowhere near as satisfying a […]

Tags

, ,

Posted In

Writing We Love

Related posts