Tag: B2B

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Who Hires and Manages the Content Marketing Agency—Corporate Marketing or the Business Unit?

Thursday, August 31st, 2017 by Stacy

Like many creative services companies, the Content Bureau works with tech and financial services companies that have corporate marketing departments wielding lots of centralized control; and we also work with companies that are almost completely decentralized—where the individual business units can produce whatever marketing content they want. Which of these organizational structures leads to the […]

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Yes, There Is a “Right Way” to Create Amazing B2B Marketing Content

Tuesday, May 24th, 2016 by Stacy

Here at the Content Bureau, we really like efficiency. We include a detailed project methodology in every proposal, and work very hard to hold our clients to that process during every project. We do this for one simple reason: our methodology helps us to create the highest-quality marketing content quickly, cost-effectively, and with the least […]

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How to Create a High-Impact PowerPoint Slide

Tuesday, April 5th, 2016 by Ruth

Perhaps you’ve seen one recently: a great PowerPoint presentation that was both content-rich and visually interesting. As a B2B marketing professional, you may have wondered what makes a truly great slide. One that’s as concise as it is visually compelling. One that’s copied, pasted, and passed around for use in multiple decks throughout your company. […]

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How to Pick a Word Count for B2B Content Marketing Blog Posts

Thursday, March 10th, 2016 by Lauren

What’s the ideal word count for a blog post that supports your company’s B2B content marketing program? Search the web and you’ll find plenty of advice about word counts. I just did a quick search and found reasonable recommendations for everything from 500 words to 1,600-2,000 words. That’s pretty broad. There is no one ideal, […]

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In Praise of Case Studies

Tuesday, October 21st, 2014 by Bobbie

Case studies are among the most versatile B2B marcom assets around. Read this post to learn how they can add value anywhere in your target buyer’s journey through the sales funnel.

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Brain Hurting Yet? How to Simplify Complex Content

Monday, October 6th, 2014 by Kate

Faced with trying to communicate a complex topic to your B2B customers? Read these tips to learn how to keep things simple, but engaging, so your audience will be inspired to learn more.

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How to Write a Great Copy Block: An Essential Piece of Your B2B Marketing Wardrobe

Friday, September 12th, 2014 by Ruth

Copy blocks are versatile B2B marketing essentials that can complement any wardrobe of assets. Learn the process for creating great copy blocks in this post.

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How to Create High-Impact Infographics

Wednesday, June 18th, 2014 by Ruth

Not sure when to use high-impact infographics to help convey your B2B marketing messages? Consider these three general applications.

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What Is an eBook?

Monday, May 12th, 2014 by Stacy

eBooks are hot, hot, hot in B2B marketing right now. But what IS an eBook? The definition is broad, for sure. Here’s what we’ve seen, and what we think works best—from content to format.

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5 Tips for Creating B2B Data Sheets That Can Deliver on Their Mission

Tuesday, April 15th, 2014 by Jane

Data sheets are vital B2B marketing assets. To help ensure your data sheets deliver on their mission, read these five tips from the Content Bureau.

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