Tag: big data

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Throwback Thursday: Brain Hurting Yet? How to Simplify Complex Content

Thursday, March 17th, 2016 by Kate

One of the rewards of supporting our super-smart clients is that we at the Content Bureau learn about all sorts of interesting, albeit complex, products and solutions. In the last couple of months alone, we have delved into the intricacies of adverse signal detection solutions in pharmaceuticals, and taken up the challenge of illustrating integrated enterprise resource […]

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Throwback Thursday

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Brain Hurting Yet? How to Simplify Complex Content

Monday, October 6th, 2014 by Kate

Faced with trying to communicate a complex topic to your B2B customers? Read these tips to learn how to keep things simple, but engaging, so your audience will be inspired to learn more.

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Beyond the Style Guide

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What Is Big Data, and How Is It Shaping the Future of Marketing?

Monday, August 11th, 2014 by Eric

Sure, big data probably has been a bit overhyped. But it’s clear the big data trend is only moving forward, and many marketers are already generating real value from big data insights. Don’t get left behind.

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The Business of Copywriting

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