Tag: branding

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Naming Matters: Eschew the Fancy “E”

Thursday, May 11th, 2017 by Laurel

  I was traveling on a train recently and I found myself staring at the station sign at Bay Pointe, the name of a new housing development. Is it pronounced “bay point” or “bay point-ee” or “bay point-ay?” I wondered. Who decided on that spelling? What’s the deal with that Fancy E? Adding that superfluous […]

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How to Write a Great…

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Words to Watch: The Stocking-Size Style Guide

Thursday, December 22nd, 2016 by Dave

We love creating editorial style guides and brand guidelines because they can help a company to produce more effective content for years. These references can be especially helpful for people in your organization who produce content but don’t count writing as a core skill. But not all companies want or need a comprehensive new guide. […]

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How to Write a Great…, The Business of Copywriting

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Building Brand Loyalty with Content Marketing

Tuesday, September 20th, 2016 by Eric

Amazon. Apple. Facebook. The brands with the most loyal customers are, more often than not, the most successful in their market. And it’s no wonder: loyal customers are repeat customers. They’re easier to upsell and cross-sell, and they’re less price-sensitive. They drive down the cost of selling and have higher customer lifetime values. Often, they’re […]

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Beyond the Style Guide

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When It’s Not Super to Use Superlatives

Tuesday, June 21st, 2016 by Laurel

So you’re supposed to be all casual and authentic when blogging. You might feel comfortable throwing around a few superlatives, like “our product is just the best,” or it’s “best in class,” which you’d never do in more buttoned-up content like eBooks or white papers. You’ve been told that headlines containing superlatives get better results. […]

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Beyond the Style Guide, How to Write a Great…, Throwback Thursday

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Four Steps to More-Viral Marketing Content

Thursday, June 16th, 2016 by Eric

Going viral is the content marketer’s holy grail. By making audiences feel compelled to share your content, you can multiply the impact of your marketing spend by orders of magnitude. But how do you make that happen? How do you create viral content, like the Old Spice Guy video campaign . . .   . […]

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Beyond the Style Guide, How to Write a Great…

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Everything You Wanted to Know About Branding But Were Afraid to Ask

Thursday, February 4th, 2016 by Benjamin

Do you want to establish a brand for the first time? Or are you itching to refresh your old one? Perhaps your branding is no longer relevant because of company changes. Or the original brand was done on the cheap. Or maybe the initial product offering has simply changed. Whatever the reason, it’s natural for […]

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Beyond the Style Guide

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Keeping Your House in Order: Naming Architecture and Brand Architecture

Tuesday, August 4th, 2015 by Laurel

A thoughtfully developed naming architecture can keep your brand portfolio well organized, and help your customers find and buy more of your products and services.

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Beyond the Style Guide

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Love Ya Bae, But You’re Trying Too Hard to Be on Fleek

Tuesday, February 17th, 2015 by Chris

Marketers want to “speak” to their target audiences with relevant messaging, of course. But as this post explains, trying to be edgy and fresh can sometimes lead to awkward brand moments (or, shall we say, appearing not so “on fleek”?).

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Homemade Valentines Rock

Tuesday, February 10th, 2015 by Stacy

Glitter, glue, and glam: Nothing is more special than sending or receiving a homemade valentine. We hope the gorgeous valentines in this post will inspire you to show your love creatively this Valentine’s Day. (Heart confetti, anyone?)

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Off Hours

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Manage Your Brand Assets Like a Pro

Wednesday, January 21st, 2015 by Benjamin

What’s your approach to brand asset management? (Or do you even have one?) Read these tips for creating a set of brand assets and documents that will help to amplify your brand—and enhance the success of your marketing communications.

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Techy Designer

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