Tag: budget

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How to Stretch Your Marketing Budget

Wednesday, June 8th, 2016 by Allison

We love to give our clients what they want, and sometimes that means coming up with creative ways to help them do more with a smaller budget. To help clients spend less, we’ve found ways to modify the asset format, change the approach (they do more work—we do less), or decrease the number of drafts […]

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Beyond the Style Guide, The Business of Copywriting

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Tips for Coming in Under Budget on Your Marcom Projects

Tuesday, January 27th, 2015 by Allison

Some Content Bureau clients have a knack for coming in under budget on their marcom projects. Find out what four things they have in common.

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The Business of Copywriting

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How to Get the Best Value From the Content Bureau

Tuesday, November 4th, 2014 by Stacy

We want to be our clients’ first-choice agency for producing great marketing content—and delivering great value. Read these tips for scoping work with the Content Bureau, so you can get the right work/price trade-offs on every project.

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The Business of Copywriting

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What to Include in Your Q1 Marketing Budget? Part II

Friday, September 17th, 2010 by Stacy

In our last post, we asked a few of our clients in leading tech and financial services companies which assets they would insist on producing if their budgets were slashed. This week’s query:
What if you had a budget windfall? How would you direct that marketing spend?

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The Business of Copywriting

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What to Include in Your Q1 Marketing Budget? Top Marketers Tell All.

Friday, September 10th, 2010 by Stacy

Fat budget, skinny budget: marketing managers in global tech and financial services firms reveal how they’d prioritize spending. Part I: skinny.

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