Tag: business writing

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STYLE GUIDE THROWDOWN: CMS VS. AP . . . Or, Editors Amusing Themselves: A Play in 20 Acts

Tuesday, October 3rd, 2017 by Lisa S. and Chris

To: Content Bureau Editing Team From: Lisa S. Subject: Hyphenation joy Hi, all— I was poking around after renewing my subscription to The Chicago Manual of Style/geeking out on CMS 17, and found this handy cheat sheet. Enjoy! ________________________________________________ To: Content Bureau Editing Team From: Chris Subject: Blog post idea Hey, have we done a blog post with a fight […]

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Marketing in the Time of Chaos

Thursday, September 21st, 2017 by Laurel

Seriously, Nivea? The times, they are chaotic—to say the least. The importance of social media in our daily lives means that  public response to events of all kinds—political, artistic, market-based—is swift and loud. What does this mean for marketers and content creators? Recently, a client asked for my opinion on a marketing campaign they were […]

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Don’t Fear the Editor: An Expert Support Team in One Professional

Tuesday, May 30th, 2017 by Lisa S.

You’re a marketing expert, not a writer. In any case, whatever your job title, odds are good that you don’t exactly look forward to handing your writing over to an editor. Maybe it’s the memory of a particular red-pen-wielding third-grade teacher, or a particularly embarrassing typo in an important presentation. Or maybe you’re just a […]

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