Tag: content marketing

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How to Pick a Word Count for B2B Content Marketing Blog Posts

Thursday, March 10th, 2016 by Lauren

What’s the ideal word count for a blog post that supports your company’s B2B content marketing program? Search the web and you’ll find plenty of advice about word counts. I just did a quick search and found reasonable recommendations for everything from 500 words to 1,600-2,000 words. That’s pretty broad. There is no one ideal, […]

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Brain Hurting Yet? How to Simplify Complex Content

Monday, October 6th, 2014 by Kate

Faced with trying to communicate a complex topic to your B2B customers? Read these tips to learn how to keep things simple, but engaging, so your audience will be inspired to learn more.

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What Is an eBook?

Monday, May 12th, 2014 by Stacy

eBooks are hot, hot, hot in B2B marketing right now. But what IS an eBook? The definition is broad, for sure. Here’s what we’ve seen, and what we think works best—from content to format.

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Forget the Shovel: Four Secrets of Strong Content

Wednesday, March 26th, 2014 by Lisa S.

Do we have content for the data sheet? Could you recommend a good content provider? We post new content every day! Sometimes, at the end of a long week, talk like this can make my cynicism flare. How dare they devalue the hard work that writers do, or demean the power of language! Words are […]

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Demystifying Content Marketing

Tuesday, March 11th, 2014 by Eric

Content marketing. The phrase is omnipresent these days. But what does it mean, exactly? Is it really all that new? Print ads, radio ads, TV ads, advertorials, catalogues, direct mail: Past generations of marketers created plenty of content, after all, even if they didn’t call it that. Over the past couple of decades, digital technology […]

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The Creative Brief: Step #1 in Great Marketing Campaigns

Friday, October 12th, 2012 by Eric

Work in marketing long enough and you’ll feel it: the pit in your stomach when you and your creative team start talking past each other. “The creative team isn’t giving us what we want,” you assert.  “Marketing doesn’t know what it wants,” the creative team counters. There’s an easy way to avoid this too-common marketing […]

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Keep Your Favorite Assets Evergreen

Friday, April 8th, 2011 by Lauren

A recent B2B copywriting project began with our client sending me an array of white papers, case studies, and brochures as background material. She called particular attention to one white paper as a great benefits overview. Indeed, the paper does provide a very clear explanation of the value of a complex product. As the copywriters, […]

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Never Go Shopping Without a List

Thursday, December 16th, 2010 by Partner Carol Broadbent & Lisa Busby, Crowded Ocean

… And never build a website without a list of content. At Crowded Ocean, we specialize in helping startups through their first year of marketing, so we like to give our startup clients a “to do” list to help build a content plan. That content must support their goals—whether that’s increasing inbound traffic, converting leads […]

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How To Write a Great (Sexy) White Paper

Thursday, July 8th, 2010 by Ruth

White papers get a bad rap. Dull. Long. Overly-complicated. Anything but sexy. But they’re still one of the highest-impact marcomm assets you can create. Give your customers what they yearn for—variety, visual interest, and bold content—and they’ll fall in love with white papers (and your company) all over again.

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Field Note #2: What We Really Want From Marcom

Tuesday, June 15th, 2010 by Client Valerie Ashe, Regional Industry Marketing Manager, Autodesk

What does the field marketing team really want from great marcomm? Compelling offers that can help hook prospective customers.

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