We used to say the truth was slippery. If we could never quite grasp it, still we believed it was out there somewhere, swimming the currents of events, perspective, and time. And as slippery as it might have been, getting at the truth mattered. These days, by contrast, truth is not only more difficult than […]
Going viral is the content marketer’s holy grail. By making audiences feel compelled to share your content, you can multiply the impact of your marketing spend by orders of magnitude. But how do you make that happen? How do you create viral content, like the Old Spice Guy video campaign . . . . […]
Most of our large tech clients know that we create content for both enterprise and SMB (both small and midsized business) audiences. You may not know that we also specialize in partner marketing content—it’s a huge part of our business! For Demandforce—a San Francisco-based technology firm that helps SMBs better market themselves to consumers—we’ve recently […]
Sure, big data probably has been a bit overhyped. But it’s clear the big data trend is only moving forward, and many marketers are already generating real value from big data insights. Don’t get left behind.
Brand guidelines help you control how your audience perceives your brand. Find out how to create a friendly guidebook that will help everyone who works with your brand to become passionate “brand ambassadors.”
Not sure when to use high-impact infographics to help convey your B2B marketing messages? Consider these three general applications.
What should you feed your marketing automation system? High-quality content, of course. Read these content “meal planning” tips.
Responsive design is on the rise. Rely on these guiding principles to craft responsive emails that will work well on a wide range of devices.
Do we have content for the data sheet? Could you recommend a good content provider? We post new content every day! Sometimes, at the end of a long week, talk like this can make my cynicism flare. How dare they devalue the hard work that writers do, or demean the power of language! Words are […]
Content marketing. The phrase is omnipresent these days. But what does it mean, exactly? Is it really all that new? Print ads, radio ads, TV ads, advertorials, catalogues, direct mail: Past generations of marketers created plenty of content, after all, even if they didn’t call it that. Over the past couple of decades, digital technology […]