Tag: content strategy

FacebookTwitterLinkedInGoogle+Email
RSS

Bring Local Flavor to Your Marketing Campaigns With Transcreation

Thursday, January 6th, 2011 by Partner Stephanie Engelsen, Marketing Director, Acclaro

How do you ensure that your campaign maintains the impact of the original without having to launch new creative in each market? This is where marketing “transcreation” comes into play. Transcreation is a freer form of translation, closer to copywriting. The result is a text that’s linguistically and culturally adapted for specific countries and/or regions, be it for Latin America, Africa, Europe or even local U.S. Hispanic markets.

Tags

, ,

Posted In

Partner Posts

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

How to Write a Great SEO Website

Tuesday, November 23rd, 2010 by Lauren

As we mentioned in a recent post, a little search engine optimization (SEO) goes a long way. Yet many smaller B2B companies pay little or no attention to writing for SEO. If you haven’t given much thought to search optimization in the past, you should. Even basic SEO copywriting can help your company rise to […]

Tags

, , ,

Posted In

How to Write a Great…

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

A Little SEO Goes a Long Way

Wednesday, November 17th, 2010 by Lauren

While doing research, I found myself perusing the websites of a number of B2B startups. Some sites were lovely, well written, and easy to navigate. Many weren’t. That didn’t surprise me. Some early stage startups aren’t ready to invest in a slick website and professional copywriting. But what did surprise me was how many startups […]

Tags

, ,

Posted In

Client Posts

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Field Note #3: Put Your Content to the Test

Tuesday, September 21st, 2010 by Client Valerie Ashe, Regional Industry Marketing Manager, Autodesk

In previous posts, I wrote about aligning your content with field objectives. But while your sales team should be the voice of your customers, they can’t determine why your target audience might respond better to the nuances in one headline over another, or which images would best evoke the desired response from your campaigns. Likewise, […]

Tags

,

Posted In

Client Posts

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

The Truth About Marketing Writing

Friday, September 3rd, 2010 by Client David Ogden, former Manager of Marketing Writers, PeopleSoft

A veteran marketing writer and editor spills the beans on truth in marketing, truth in advertising, and what makes good copy in the non-profit vs. corporate world.

Tags

, ,

Posted In

Client Posts

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

How to Write a Great Sales Playbook

Tuesday, July 13th, 2010 by Lauren

Like cars and movie stars, different types of marcom assets fall into and out of fashion. Really long white papers? They’re so Hummer. Customer case studies? A perennial favorite, like Harrison Ford. Sales playbooks? Very hot at the moment. Why? In a tough economy, it’s only natural that smart marketers are placing more emphasis on […]

Tags

, , ,

Posted In

How to Write a Great…

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

Field Note #1: The New Sales Funnel

Friday, April 2nd, 2010 by Client Valerie Ashe, Regional Industry Marketing Manager, Autodesk

Sometimes I’m alarmed by how much business terminology, particularly in sales and marketing, borrows from the brutal lexicon of warfare: words such as strategy, tactics, campaign, and force (as in sales force) each hearken back to Sun Tzu’s The Art of War. The field refers to a battleground, where troops use tactics to attack the […]

Tags

, ,

Posted In

Client Posts

Related posts

FacebookTwitterLinkedInGoogle+Email
RSS

How to Write a Review of a Classical Concert You Didn’t Attend

Tuesday, December 8th, 2009 by Keven

Staying late at the office one Friday night, you take a casual look at the list of quarterly deliverables your boss is expecting from you. Produce a new 500-page microsite. Check. (Thanks, Content Bureau!) Update all marketing collateral with screen shots of a yet-to-be-built middleware platform. Check. (Thanks, summer intern!) Write a 400-word review of […]

Tags

Posted In

How to Write a Great…

Related posts