Tag: copy writing

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The Oxford Comma Argument Rages On

Tuesday, March 28th, 2017 by Chris

“Nothing, but nothing—profanity, transgender pronouns, apostrophe abuse—excites the passion of grammar geeks more than the serial, or Oxford, comma,” according to The New Yorker. Much like asking creative types if they put one space or two after a period, demanding they pick a side in the serial-comma debate can spark fistfights, especially now that we’ve […]

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Ask the Grammar Queen, The Business of Copywriting

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Give It 20! Or, How to Jump-Start Any Project.

Tuesday, March 7th, 2017 by Lucy A.

February is the month where winter goes to die. Sparkling, soft snow has dwindled into gray, crusty blobs, and weary people trudge through their days with little, personal clouds hovering overhead. Gone is that rush of energy delivered in New Year’s happy grasp. It takes all we have to finish that white paper, let alone […]

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Beyond the Style Guide, How to Write a Great…

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Words to Watch: The Stocking-Size Style Guide

Thursday, December 22nd, 2016 by Dave

We love creating editorial style guides and brand guidelines because they can help a company to produce more effective content for years. These references can be especially helpful for people in your organization who produce content but don’t count writing as a core skill. But not all companies want or need a comprehensive new guide. […]

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