Tag: copywriting
Wednesday, April 12th, 2017 by Lucy A.
For millennia, members of families—blood and work—lived mostly in the same area and were impacted considerably when one of their own struck out for distant pastures. But now that we’ve become wedged in the ethereal arms of technology, distance is a snap to negotiate. Electronic devices make it almost too convenient to move all forms […]
Tags
copywriting, editing, project management
Posted In
Beyond the Style Guide, The Business of Copywriting
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Wednesday, March 15th, 2017 by Ruth
All marketing managers want to get the most from their copywriting budgets. When you hire the Content Bureau, we’ll typically ask you to review up to three drafts of copy. Is there a right way to review B2B copy? Absolutely! For best results, make your feedback the following: Timely. Just like a box of cereal […]
Tags
copywriting, marcom project, marketing
Posted In
How to Write a Great…, The Business of Copywriting
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Tuesday, December 13th, 2016 by Lisa S.
At the Content Bureau, we produce a lot of marketing assets. A few are crucial but short-lived one-offs, for events or other special occasions. Most—like web copy, case studies, and infographics—are designed to serve your business for much longer, in a variety of situations. And then there are copy blocks. As the name implies, they’re […]
Tags
copy blocks, copywriting
Posted In
The Business of Copywriting
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Tuesday, December 6th, 2016 by Laurel
Part two of a three-part series. As I mentioned in my previous post, I was recently invited to join the judges of the Verbal Identity panel of the 2016 LIA Awards. Now that the LIA winners for Verbal Identity have been announced, we can examine why those Gold and Silver winners took the honors. I […]
Tags
advertising, copywriting
Posted In
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Tuesday, November 8th, 2016 by Laurel
Recently, I was honored to be included as a judge on the Verbal Identity Panel of the LIA Awards, held in fabulous Las Vegas, Nevada. Although the LIA has been rewarding excellence in advertising for 20 years, 2016 was the first year that Verbal Identity was added to the judging categories. I learned a lot over the course […]
Tags
advertising, copywriting
Posted In
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Tuesday, May 24th, 2016 by Stacy
Here at the Content Bureau, we really like efficiency. We include a detailed project methodology in every proposal, and work very hard to hold our clients to that process during every project. We do this for one simple reason: our methodology helps us to create the highest-quality marketing content quickly, cost-effectively, and with the least […]
Tags
B2B, Content Bureau, content marketing, copywriting, marcom projects, project management
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Tuesday, May 10th, 2016 by Kate
The beautiful Purple One is, sadly, gone. His most enduring legacy will be his virtuoso guitar playing followed by fabulous showmanship in a killer wardrobe. But there are other ways Prince left his mark, and content marketers could learn a thing or two from him in our own work. Stories and visual prose are more […]
Tags
content marketing, copywriting
Posted In
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Thursday, May 5th, 2016 by Bobbie
3pm Monday: I’m sitting in a coffee shop, working on a white paper, while my daughter has a guitar lesson. Sure, it’s great to have this kind of work flexibility, especially when you’ve got kids. But while I was tapping away and sipping my latté, it also hit me that hiring a copywriter, like me, […]
Tags
Content Bureau, copywriting, marketing
Posted In
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Tuesday, April 26th, 2016 by Eric
Good copywriting is smart—plus polished, professional, and mistake-free. It helps your brand look good. It can also help you engage your audience more deeply and convert more prospects to customers. If you’re looking to “level up” the quality of your copywriting, there are many helpful tools available on the internet: 1. The free Hemingway App […]
Tags
articles, blog posts, copywriting, newsletters, speech writing, web copy
Posted In
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Wednesday, April 20th, 2016 by Lisa S.
Your Highness: I must confess a shortcoming. Sometimes I’m not sure when to capitalize words. OK, some words. The important ones, like my Boss’s Job Title (boss’s job title?). And the smaller ones in headlines. The more examples that come to mind, the more confused I get. Please help. My dear Subject, Never […]
Tags
copywriting, headlines, style guide
Posted In
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